The Liminal Podcast
The Liminal Podcast
Podcast Description
Conversations about commencement. The Liminal explores the space between a student's last final and their first job. Join Chase Rigby and the team at Tassel to explore the world of graduation.
Podcast Insights
Content Themes
The podcast covers topics such as the importance of name pronunciation in ceremonies, challenges faced by first-generation college graduates, innovative graduation planning strategies, and the modernization of cap and gown traditions. Specific episodes discuss AI-powered tools for name announcements, the value of inclusive ceremonies, and marketing opportunities for universities.
Conversations about commencement.
The Liminal explores the space between a student’s last final and their first job.
Join the team at Tassel to explore the world of graduation.
🎙️ The Liminal: The Product That Pays Students Back — Behind the Scenes of Graduation Announcements
In this special episode, Tassel CEO Chase Rigby sits down with Systems Administrator Jake Mayer to talk about the launch of Graduation Announcements—Tassel’s newest product that lets grads tell their story, share a link, and receive financial gifts straight to their Venmo or PayPal accounts. They dive into how the idea came about, why it matters, and the surprising impact it’s had on students, schools, and families.
📝 Topics Discussed:
The problem with $100+ paper announcements—and what comes next
How a birthday gift page led to a nationwide rollout
The philosophy behind putting money into students’ pockets
Why one student made $3,500 just by sharing their story
How schools are using announcements to surface powerful, authentic stories
The ripple effect for branding, enrollment, and global family reach
How Tassel made it “easier than Instagram” to set up a page
What’s next for announcements: videos, richer content, and stage-walk clips
📌 Episode Highlights:
[01:09] The outdated world of paper announcements—and the inspiration to digitize it[04:20] The MVP started as a birthday donation tool for Chase’s daughter[06:30] Tassel’s mission: stop squeezing students, start giving back[08:54] Students share what the money meant to them—and what they used it for[09:39] The recovery story that moved a university to tears[13:00] How real stories are now powering school marketing in a whole new way[16:01] What it’s like to create a page: upload, write, link your Venmo, done[18:19] Grandma messages, international donations, and future roadmap requests[24:41] The surprising ways students are sharing: LinkedIn, TikTok, even calendars[27:14] Beyond stories: announcements include livestreams, details, and ceremony links
🎓 Ready to create your own digital announcement? Visit: tassel.com/graduation-announcements
This episode of The Liminal is brought to you by Tassel — building tools that make every graduation easier, more inclusive, and more memorable.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit heytassel.substack.com
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