The Lucreative Africa Podcast
The Lucreative Africa Podcast
Podcast Description
Welcome to the Lucreative Africa Podcast!
On this podcast, we'll be having conversations to educate African creatives on the business side of their crafts. We aim to equip creatives with the knowledge, skills, and tools they need to establish sustainable, lucrative enterprises and businesses.
Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!
Podcast Insights
Content Themes
The podcast primarily explores themes such as personal branding, creative entrepreneurship, and the intersection of art and business. Specific episode examples include discussions on personal branding with Mike Lawson, the challenges faced by creative entrepreneurs in Africa, and insights on balancing formal education with entrepreneurship as shared by Elma Akob, showcasing the unique dynamics of the creative industry in the African context.
Welcome to the Lucreative Africa Podcast!
On this podcast, we’ll be having conversations to educate African creatives on the business side of their crafts. We aim to equip creatives with the knowledge, skills, and tools they need to establish sustainable, lucrative enterprises and businesses.
Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don’t want to miss what we have in store for you!
What does it really take to build a creative business that lasts?
In this episode, Dami sits down with Malik Shaffy, founder of 63 Inc, to unpack the journey of building a 40+ person creative company from the ground up.
Malik shares lessons from growing up in Nyamirambo, working across education, NGOs, technology and business, and eventually starting 63 Inc with “no office, no guarantee and no plan B”. The conversation explores what changes as a creative business grows, from managing a team and building systems to dealing with fear, responsibility and the pressure of maintaining what you have built.
They also discuss pricing, finding clients, hiring young creatives, gaining professional experience and why being talented at your craft is not enough to build a sustainable creative career.
Malik shares practical advice for young African creatives, including the importance of moving beyond “I want to” and actually starting, making mistakes, building experience and developing the skills that sit alongside your creative craft.
A valuable conversation for anyone trying to build a sustainable career, creative business or agency.
Timestamps
(00:00) Malik's journey into creativity and entrepreneurship
(03:19) Finding your path through different experiences
(13:29) Growing up in Nyamirambo
(23:21) Lessons from working across different sectors
(31:52) Why Malik started 63 Inc
(34:48) Starting with no office, no guarantee and no Plan B
(36:37) The fear and responsibility that comes with growth
(40:15) How experience prepares you for entrepreneurship
(43:48) Why creative businesses need systems
(46:14) How to think about pricing your creative work
(51:26) Finding and retaining clients
(55:21) What Malik looks for when hiring young creatives
(57:48) Balancing work, school and professional growth
(58:37) The mistakes young creatives make
(01:00:24) Why making mistakes is part of growth
(01:03:26) Why experience changes how you work
(01:05:45) Why talent and skills are not enough
(01:06:47) Rapid-fire questions
(01:07:47) What gives Malik hope about Africa's creative economy
(01:08:19) Where to find Malik and 63 Inc
FIND MALIK, 63 INC AND MURIKA ONLINE
Follow Malik Shaffy
https://www.instagram.com/malikshaffy/
Find 63 Inc
https://63.rw/
Find Murika
https://murika.rw/
🎙️ Listen to the Lucreative Africa Podcast
https://linktr.ee/lucreativeafrica
Spotify
https://open.spotify.com/show/1bHYfOuIE3jHXb1y6kpnw7
Apple Podcasts
https://podcasts.apple.com/us/podcast/the-lucreative-africa-podcast/id1787788762
YOUTUBE
https://www.youtube.com/@LucreativeAfrica
📌 Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs.
🌐 Visit our website
https://www.lucreativeafrica.com/
FOLLOW US ON SOCIALS
Instagram
https://instagram.com/lucreativeafrica
LinkedIn
https://linkedin.com/company/lucreativeafrica
TikTok
https://www.tiktok.com/@lucreativeafrica
#StayLucreative #LucreativeAfrica #MalikShaffy #CreativeBusiness #CreativeEntrepreneurship #AfricanCreatives #Rwanda #Rw #EastAfrica
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