The Lucreative Africa Podcast

The Lucreative Africa Podcast
Podcast Description
Welcome to the Lucreative Africa Podcast!
On this podcast, we'll be having conversations to educate African creatives on the business side of their crafts. We aim to equip creatives with the knowledge, skills, and tools they need to establish sustainable, lucrative enterprises and businesses.
Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don't want to miss what we have in store for you!
Podcast Insights
Content Themes
The podcast primarily explores themes such as personal branding, creative entrepreneurship, and the intersection of art and business. Specific episode examples include discussions on personal branding with Mike Lawson, the challenges faced by creative entrepreneurs in Africa, and insights on balancing formal education with entrepreneurship as shared by Elma Akob, showcasing the unique dynamics of the creative industry in the African context.

Welcome to the Lucreative Africa Podcast!
On this podcast, we’ll be having conversations to educate African creatives on the business side of their crafts. We aim to equip creatives with the knowledge, skills, and tools they need to establish sustainable, lucrative enterprises and businesses.
Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs. You sure don’t want to miss what we have in store for you!
📌 S1EP8 is up, and we had Sibane ”Siba” Nxumalo as our guest!🎙
On this episode, we discussed Siba's journey into creative leadership and what her role as Chief Creative Officer at TORI Branding has looked like thus far. We also discussed the ups and downs of running creative agencies, dealing with clients, and managing a growing team.
🗒️GUEST BIO:📌Siba is a strategist, and creative entrepreneur based in Kigali. She is the Co‑founder and Chief Creative Officer of TORI Branding where she turns complex brand briefs into honest, people‑first stories for organisations like FIA, FC Bayern Munich, Radisson Blu, and BK Arena and more- helping global and local brands speak in a more human voice.
As an events consultant, Siba has worked across global sports, entertainment, and cultural gatherings – designing guest experiences, leading volunteer teams, curating exhibitions and managing logistics working in events for brands like NBA (BAL), FIFA, Giants of Africa, IRONMAN, Unleash and more.
She’s also the co‑Founder of Yanbu Hub, a learning community equipping young creatives with the skills, mentorship, and community she once searched for herself.
🌐FIND TORI ONLINE VIA: www.createwithtori.com
📷INSTAGRAM:
TORI: https://www.instagram.com/createwithtori_/
Yanbu Hub:https://www.instagram.com/yanbuhub/
LINKEDIN:Sibane's page: https://www.linkedin.com/in/sibane-nxumalo-a64aab152/
TORI: https://www.linkedin.com/company/createwithtori/
#creatives #africa #creativeentrepreneurship #agency #storytelling #kigali #rwanda #creativeagency'
🎙The Lucreative Africa Podcast:https://linktr.ee/lucreativeafrica
YOUTUBE
https://www.youtube.com/@LucreativeAfrica
📌Join us on this journey as we explore business concepts from the creative world and share knowledge that will raise the next generation of successful African creative entrepreneurs.
You sure don't want to miss what we have in store for you!
🌐 Visit our website www.lucreativeafrica.com to stay tuned and follow us on our various social media platforms below to stay up to date.
FOLLOW US ON SOCIALS
Instagram: https://instagram.com/lucreativeafrica
LinkedIn: https://linkedin.com/company/lucreativeafrica

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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