Saie founder Laney Crowell reveals the marketing strategy that changed everything after spotting an overlooked opportunity at a New York Knicks NBA game.

Laney shares how she went from working at Estée Lauder to building one of Sephora’s fastest-growing clean beauty brands. From launching Saie in her bedroom to becoming an early sponsor of the New York Knicks before their NBA Championship season, she explains how finding overlooked opportunities helped fuel the brand’s growth.

From clean beauty and skincare to marketing, rejection and female ambition, this is a conversation about taking risk and spotting gaps in the market!

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Timestamps:

(00:00) Intro
(01:57) Meet Saie Founder Laney Crowell
(02:55) How Women Spend Money
(05:10) The 100K Waitlist
(06:43) Risking A New Product
(07:33) Laney’s Dream Collab
(08:13) Building A Cool Beauty Brand
(10:54) Finding Your Beauty Style
(11:44) The Knicks x Saie Sponsorship
(14:50) Turning Moments Into Franchises
(16:30) What Beauty Means
(18:52) Moving, Change And Resilience
(20:18) Being Selfish While Building
(21:58) AG1 Ad
(22:58) Building Saie Early On
(24:27) Brand Before Personal Brand
(26:09) Founder Boundaries Online
(27:22) The Reality Behind Beauty
(28:01) Why Laney Started Saie
(29:05) Becoming A Founder
(29:52) Dyslexia And Taking Risks
(30:49) The Estée Lauder Lesson
(31:58) Beauty Brands And Venture Capital
(33:26) The Risk Of Raising Money
(34:34) How To Raise Investment
(36:14) Laney’s Hardest Rejection
(37:11) Clean Beauty At Sephora
(39:04) Finding Expanders
(41:47) Turning Jealousy Into Ambition
(42:18) Social Media And Creativity
(43:06) Female Founder Aggression
(44:15) Hiring For Grit
(44:48) Spotting Grit In Interviews
(45:06) Scaling Your Startup Team
(46:04) Firing With Kindness
(46:57) Bilt Ad
(47:57) Rella Ad
(48:57) Motherhood And Business
(50:18) Her Entrepreneur Husband
(51:45) Who You Marry Matters
(52:30) How To Own A Room
(53:57) Rapid Fire
(57:18) Laney’s HSR Love Note
(58:05) Her Favourite Season Of Life
(58:31) Where To Find Saie

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