How do you build a $1 million brand with a $0 marketing budget after meeting your co-founder on Hinge? Because truly, that sounds like the plot of a romcom. 

Milly Goldsmith reveals how she launched her brand Sult with just $10k, took on $1B competitor Liquid I.V., and scaled her business while navigating dating red flags and chronic singleness on this episode of Hot Smart Rich with Maggie Sellers Reum. Plus, she breaks down creator economy secrets from her bestselling book, Secrets from My Notes App.

Milly gets unfiltered about how leaning into raw authenticity online built her massive audience and the unexpected downsides that come with it when navigating modern dating. From weeding out men with her content to navigating awkward dates where guys pitch their startups instead of making a connection, she breaks down what it really takes to protect your energy while scaling an empire.

We also pull back the curtain on the business side: how two co-founders met on a dating app, pooled together $10k each, and used viral organic content and personal branding to disrupt a multi-billion-dollar hydration market without spending a dollar on traditional ads.

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Timestamps:

(00:00) Intro

(02:45) Trying Sult

(03:43) Launching Sult

(08:33) Milly’s Dating Rules

(10:41) Milly & Henry’s Relationship

(12:44) Finding the Right Co-Founder

(13:43) Splitting Co-Founder Roles

(15:28) Sult’s Unusual Hiring Strategy

(19:30) Fiverr Pro Ad

(20:30) Stan Ad

(21:26) Taking Risks in Business

(23:07) The Liquid I.V. Stunt

(26:19) Building a Personal Brand

(28:57) Protecting Your Creativity

(31:57) Secret Diary of an Oversharer

(35:04) Embracing Embarrassment

(37:14) Milly on Being Single

(40:37) Lululemon Ad

(41:35) Eight Sleep Ad

(43:07) De-Centering Men

(45:45) What Milly Wants in a Partner

(48:53) Milly’s Biggest Red Flags

(50:34) It’s Okay Not to Have a Plan

(51:28) Is Your Network Your Net Worth?

(52:16) How to Stand Out

(53:23) Rapid Fire

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Sponsors:

SoFi – check out SoFi Home Equity Loans at SoFi.com/HSR 

Stan – https://ig.getstanley.ai/?ref=hotsmartrich&utm_source=podcast 

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Osea – Use code HSR for 10% off at http://oseamalibu.com

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Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

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