Back by popular demand, Maggie Sellers Reum and Katie Sellers are back in the studio to gossip about business, sisterhood, and the new rules of being a woman in work, and in life.

From speaking at Duke’s Women’s Leadership Lab to breaking down the rhode $200M P&L, to the SKIMS hire that no one saw coming, this conversation blends strategy, gossip, and sister energy in the most Hot Smart Rich way possible. 

In this candid, unfiltered conversation, Maggie and Katie gossip about:

• Cycle-syncing and optimizing your life around your menstrual cycle

• Why being “not for everyone” is actually your biggest advantage — and how polarization builds loyalty, not hate.

• The Sephora Sale playbook, how luxury brands train customers not to wait for discounts, and what early decisions set you apart.

• The rhode x e.l.f. P&L: $200M in revenue, 33% margins, and why Hailey Bieber’s brand is rewriting the rules of beauty

• What every founder can steal from Rhode — the “unfair advantage” framework and how to out-execute competitors even without a celebrity name.

• Failing fast and publicly. How Diarrha’s Skims comeback proves a career pivot can be your power move.

• The real lessons from rejection. Why sales is the ultimate training ground and why they’d never push their kids into investment banking.

• Creators as the new Disney. How Steven Bartlett’s $425M raise proves that distribution is the modern superpower.

• Becoming your own mood board. The art of self-belief, reinvention, and writing the story you actually want to live.

No matter where you are in your career, this episode helps navigate tricky conversations about redefining success, learning when to lead and when to let go, and trusting your own version of ambition — no matter how loud the noise gets — to truly be able to lean into your own superpowers.

Chapters

00:00 Intro

03:00 Speaking at Duke: Redefining Leadership for the Next Generation

07:30 When You’re Not for Everyone — and That’s the Point

11:00 The Sephora Sale Rulebook: How To Build a Brand That Doesn’t Discount

15:00 The Rhode x e.l.f. Acquisition Breakdown — $200M Revenue, 33% Margins

17:00 Why Hailey Bieber’s Brand Is Changing the Industry

20:00 What Every Founder Can Learn From Rhode’s Playbook

22:00 The “Unfair Advantage” Framework — and How to Find Yours

24:00 The Power of Failing Fast and Publicly: Diarrha’s Skims Evolution

27:00 Second Lives in Business: Why Not Every Success Story Starts at Zero

28:30 Rare Beauty’s Katie Welch Joins Chanel: The New Definition of Success

31:30 What It Means to Be a Visionary (and Still Hire a CEO One Day)

33:00 The Real Lesson From Sales — Learning to Handle Rejection

36:00 The VC Associate Myth — and What Founders Really Think

38:00 Breaking Down Steven Bartlett’s $425M Raise

39:30 Why Creators Are The New Conglomerates

40:30 Knowing Yourself: The Real Currency of Success

44:00 Wrapping Up: Sisterhood, Self-Belief & Reinvention

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Maggie Sellers Reum:I

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Katie Sellers:

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