🚨 Don’t forget to join me LIVE October 22 as we diagnose a Shopify store to asses any weaknesses, threats, and what to do if something happens during peak season: Bulletproof Your Shopify Store For Black Friday. 

In 2006, MySpace was getting paid to chase traffic, while Facebook’s growth team chased one number: seven friends in ten days. One played for clicks, the other played for people who come back. In this 1% Win episode of Shopify1Percent, I walk through the stupid games Shopify merchants play every day, the stupid prizes each one hands you, and the better game to play instead.

We get into chasing first orders, trusting platform ROAS, celebrating a record Black Friday, training customers to wait for discounts, and paying your agency on the wrong number. Then two bonus games, including the one most founders are losing without knowing it (me included). Along the way, I show you the Shopify numbers that actually matter and where to find them in your Shopify admin, from the Customer cohort analysis report to Sidekick to the cost per item field most stores leave blank. By the end, you’ll pick the one number your Shopify store should be playing for, and know how to get it 1% better every week.

⭐️ Support the amazing partners who make this possible 👇
REWIND

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update… Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you’re actually serious about your Shopify business, you absolutely should have Rewind running on it. There’s no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

OMNISEND

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I’ve tried them all, and it’s hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand’s voice. Fifteen years doing this and it’s the closest I’ve felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 

💡 BIG IDEAS & TAKE-AWAYS:

• Why can your biggest Black Friday ever leave you with a smaller bank balance in January?
• Is your ad platform taking credit for customers who were already on their way to buy?
• How much of your profit does a “simple” 20% off code really wipe out?
• Which number is your agency actually paid on, and could it be quietly working against you?
• What’s the one game most founders are losing without even knowing they’re playing it?

🛠️ RESOURCES & LINKS:

Here are the links and resources mentioned on the show:

• Shopify Customer cohort analysis and First-time vs returning customer sales reports: https://help.shopify.com/manual/reports-and-analytics/shopify-reports/report-types/customers-reports
• Shopify Sidekick, the AI assistant in your Shopify admin: https://help.shopify.com/en/manual/ai-powered-tools/sidekick
• Shopify profit reports and the Cost per item field: https://help.shopify.com/manual/reports-and-analytics/shopify-reports/report-types/profit-reports
• rePete, the AI reorder agent we built at Bold: https://apps.shopify.com/reorder-service
• SimplicityDX 2022 research on the $29 lost per new customer: https://www.businesswire.com/news/home/20220719005425/en/Brands-Losing-a-Record-29-for-Each-New-Customer-Acquired
• Google and MySpace’s $900 million search deal (2006): https://www.searchenginewatch.com/2006/08/07/google-myspace-in-900-million-deal-on-search-contextual-ads/
• Chamath Palihapitiya on how Facebook’s growth team got to a billion users (2013): https://techcrunch.com/2013/01/13/chamath-palihapitiya-on-growth-hacking-and-how-to-create-a-sustainable-user-acquisition-engine
• Goodhart’s Law: https://en.wikipedia.org/wiki/Goodhart%27s_law