Shopify1Percent – The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers
Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers
Podcast Description
If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores.
We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business.
My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our apps to increased sales. My goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!
Podcast Insights
Content Themes
The show explores various key topics related to ecommerce success on Shopify, including subscription models, video marketing, push notifications, and shipping innovations. Episodes tackle specific challenges like subscription retention strategies, the importance of video content in driving conversions, and new shipping solutions that enhance customer experience. For instance, a recent episode discussed how to leverage video for maximizing product appeal and conversion rates.

The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!
The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify.
Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever. Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.
Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!
Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same “premium” product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn’t tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand.
In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it.
💡 Key Take-aways
- Why have we A/B tested ourselves into a “Sea of Sameness” and what does it actually cost your Shopify store?
- If your customer can’t tell the difference between you and your competitor, why on earth would they pick you?
- The shocking reason a $1,000 lottery win in your neighborhood raises your odds of bankruptcy (and what it has to do with your tech stack)
- What’s the difference between a brand and a logo with a nice Instagram grid?
- Why the CEO of McDonald’s awkwardly biting a burger on camera is actually a masterclass in brand building
- The “format” trick that turns viral moments into long term brand assets (the Grimace Shake explained)
- How Phillip’s Future Commerce site grew organic traffic by 170% in one year thanks to ChatGPT and Claude
- Is AEO (Answer Engine Optimization) the new SEO, and is this the biggest arbitrage opportunity since 2016 Facebook ads?
- The single thing every Shopify merchant will regret ignoring in 2026
- Why “beating one drum” beats posting 10 different things a week (and how to escape the content hamster wheel)
- The lesser known Shopify brand Phillip says you should be watching right now
🛠️ Resources & Links Mentioned in the Show
- Future Commerce: https://www.futurecommerce.com
- Phillip Jackson on LinkedIn: https://www.linkedin.com/in/philwinkle
- Phillip Jackson on X: https://x.com/philwinkle
- LORE (Phillip’s newest book from Future Commerce): https://store.futurecommerce.com/products/lore-journal-2025
- VISIONS Summit (Future Commerce’s annual event): https://visions.futurecommerce.com
- Future Commerce Podcast: https://www.futurecommerce.com/episodes
- Higher Dose (the Shopify brand Phillip says to watch): https://higherdose.com
- Alex Krefeld’s Know Best Practices: https://www.knowbestpractices.com
- Ahrefs Brand Radar (for AEO/SEO tracking): https://ahrefs.com/brand-radar
- Shopify Sidekick: https://www.shopify.com/magic
- AG1 (referenced for great brand consistency): https://drinkag1.com
Want to be a guest on the Shopify 1% Podcast? Head to https://www.shopify1percent.com and submit your name. We’re always looking for great Shopify experts, Shopify merchants, and Shopify partners to share their wins, hacks, and growth strategies with our audience of Shopify store owners.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.