How do I find influencers for my Shopify store? Yash Chavan says start with the people who already bought from you. One Australian brand ran his Sherlock agent on its orders and found a customer with 2.5 million Instagram followers. She’d ordered 11 times in a year, and they had no idea. Yash, the founder and CEO of SATHI and SARAL, thinks Shopify brands should track an influencer list the way they track an email list. Every brand knows its email list size. Ask me how many influencers we have and I’d be guessing.

So if you’re asking yourself “how do I find influencers who already buy from my Shopify store?” or “what commission should I pay creators in my affiliate program?”, this episode is for you. Same goes if you’ve ever found out a celebrity was wearing your product because you happened to be scrolling at the right moment.

💡 KEY TAKE-AWAYS:

• How Yash turns “awareness” into a number he calls PPD, posts per day, and the simple math to measure yours.
• Why 100 creators with 5,000 followers can beat one creator with 5 million, and how to find the first dozen for your creator army without scrolling TikTok all night.
• The VIP move I’d make the day an influencer orders from you (Yash calls it seven-star support), long before anyone mentions an affiliate program.
• How to find creators who actually want affiliate deals, so you’re not stuck when they ask for a big cheque upfront.
• Why Yash says to pay some creators 5% of the revenue their ads drive, and the CPA drop he actually sees on partnership ads (lower than Meta’s number, still worth having).
• The commission range Yash says works, and why a $15 lipstick and a chair shouldn’t share an attribution window.

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

• SATHI: https://www.mysathi.io
• SATHI Sherlock: https://www.mysathi.io/feature/sherlock
• SATHI Match: https://www.mysathi.io/feature/match
• SATHI Inner Circle setup guide: https://help.mysathi.io/en/articles/35-how-to-set-up-inner-circle
• SARAL: https://www.getsaral.com
• Yash’s first Shopify1Percent episode: https://www.shopify1percent.com/sathi/
• Episode 91, building a creator and affiliate pipeline: https://www.shopify1percent.com/build-the-ultimate-affiliate-creator-pipeline-for-your-shopify-store/
• CreatorIQ State of Creator Marketing report: https://www.businesswire.com/news/home/20251001030782/en/Creator-Marketing-Enters-the-Era-of-Efficacy-Brands-Demand-Scalable-ROI-as-Creator-Budgets-Surge-171-CreatorIQ-Report-Finds
• Meta’s partnership ads research, as reported by PPC Land: https://ppc.land/meta-says-partnership-ads-cut-incremental-purchase-costs-45-in-emea-tests/

Yash’s offer for listeners: join the waitlist at https://www.mysathi.io with code JAY to jump the line and get a longer trial. And if you install SATHI, Omnisend or Rewind, email [email protected] to be in the running for a pair of AirPods 5. I give a pair away every month to a listener using one of the show’s partners.

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

70% of influencer-driven revenue isn’t showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you’re paying commissions on sales that never should’ve counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off

⭐️ REWIND ⭐️

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update… Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you’re actually serious about your Shopify business, you absolutely should have Rewind running on it. There’s no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I’ve tried them all, and it’s hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand’s voice. Fifteen years doing this and it’s the closest I’ve felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend