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The best programs convert around 20% of customers, which means the other 80% of repeat buyers are slipping in and out on their own, with nothing managing them.

In this episode, three people who’ve watched this shift from very different seats talk it through: Ronak Shah, who scaled Obvi past $100M; Paul Chambers, who runs the world’s largest DTC subscription conference; and Jay Myers, whose company has powered Shopify subscriptions since 2014. What makes it interesting is that none of them are anti-subscription (Paul literally runs SubSummit), and yet all three see the same thing coming: the move from scheduled commerce to predicted commerce, and a whole category of repeat revenue that subscriptions were never built to capture.

EXCLUSIVE OFFER mentioned in the webinar is available here: https://repete.me/obvi 

WE DISCUSSED: 

• The 80/20 of repeat revenue. Why about 20% of your repeat customers subscribe and the rest reorder on their own with nothing managing them, plus the exact Shopify Sidekick query to find your number in two minutes.
• “Subscription fatigue” is misunderstood. Fewer than 20% of cancellations happen because someone stopped wanting the product. They cancel the commitment, not the demand. (And the stat that lands hard: consumers underestimate their subscription spend by about $133 a month, roughly 2.5x.)
• The Netflix effect. Paul on how a single $1 price hike pushes customers to audit and cancel everything, and why he left Chewy despite loving autoship.
• Jobs to be done, applied to retention. The job (replenishment) never changed. The tool has to evolve. The map versus GPS reframe that makes predicted commerce click.
• Why “optional” beats “committed.” The counterintuitive relationship analogy: when there’s no breakup, customers actually stay longer.
• What an AI reorder agent actually does. How rePete learns each customer’s pace and nudges them at the right time, message, and channel for a one-click reorder. The intelligence layer behind every channel, not just another email or SMS tool.

ABOUT THE GUESTS

Ronak Shah is the Co-Founder and CEO of Obvi, the collagen focused health and wellness brand he scaled past $100M in sales with a global customer base. A former accountant and agency founder (and an EY Entrepreneur of the Year), Ronak is also an active advisor and investor across 30+ DTC brands, known for unusually candid operator playbooks.
LinkedIn: https://www.linkedin.com/in/ronak06/

Paul Chambers is the Co-Founder and CEO of SUBTA and SubSummit, the world’s largest conference for DTC subscription brands. A serial entrepreneur with 20+ years in subscription commerce and digital marketing, Paul has built, scaled, and sold multiple businesses on Shopify (including the subscription box Gentleman’s Box) and is one of the most connected voices in the subscription industry.
LinkedIn: https://www.linkedin.com/in/paulcchambers/

Hosted by Jay Myers, Co-Founder of Bold Commerce and creator of rePete.

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This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands. 

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