Shopify1Percent – The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers
Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers
Podcast Description
If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores.
We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business.
My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our apps to increased sales. My goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!
Podcast Insights
Content Themes
The show explores various key topics related to ecommerce success on Shopify, including subscription models, video marketing, push notifications, and shipping innovations. Episodes tackle specific challenges like subscription retention strategies, the importance of video content in driving conversions, and new shipping solutions that enhance customer experience. For instance, a recent episode discussed how to leverage video for maximizing product appeal and conversion rates.
If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores.
We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business.
My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our apps to increased sales. My goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!
If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics.
In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.
Key Take-aways
Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale.
The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid.
Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math.
The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety.
Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories.
Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns.
Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high.
Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration.
🫶 Please support the amazing sponsors that make this show possible 🫶
Omnisend – I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce – Maximize your Shopify sales with Bold’s suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
Resources & Links Mentioned in the Show
Social Commerce Club: https://www.youtube.com/@jordantwestecom
Jordan West on X: https://x.com/jordantwestecom
TikTok Shop Affiliate Center: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads
ShoppeDance VeriSync for Shopify-TikTok sync: https://www.aftership.com/feed
AfterShip Feed on Shopify App Store: https://reacherapp.com
Kalodata – TikTok Shop analytics: https://www.shopify.com/plus
Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify
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