This Week in Retail Media
This Week in Retail Media
Podcast Description
This Week in Retail Media is a weekly trans-Atlantic look at the recent news, reports and emerging trends regarding retail media. Discussing announcements, covering events and interviewing key retailers, brands, and tech suppliers, Kate Dickson and Jonathan Rosen delve into the opportunities presented by retail media and how businesses around the world are using technology to engage customers, mitigate shrinkage and boost sales. Presented by Retailmediaworld.com. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast focuses on retail media developments, examining topics such as partnerships like NBC Universal and Instacart, the evolving role of marketers in retail, and trends in in-store advertising. Episodes dive into specific examples such as Currys' in-store advertising network and the acquisition of Neiman Marcus by Saks.
This Week in Retail Media is a weekly trans-Atlantic look at the recent news, reports and emerging trends regarding retail media. Discussing announcements, covering events and interviewing key retailers, brands, and tech suppliers, Kate Dickson and Jonathan Rosen delve into the opportunities presented by retail media and how businesses around the world are using technology to engage customers, mitigate shrinkage and boost sales.
Presented by Retailmediaworld.com.
Hosted on Acast. See acast.com/privacy for more information.
Kate and Jonathan finally really get their teeth stuck into the implications of AI for the Retail Media landscape with rumours abound that Spotify have an integration with Open AI’s ChatGPT, and Google is folding AI into it’s ad offering for YouTube. There’s even time to discuss a new survey by M4 with some ‘interesting’ insights into consumer sentiment towards Retail Media.
Story One:
Survey: In-store retail ads help drive sales, engagement
https://chainstoreage.com/survey-store-retail-ads-help-drive-sales-engagement
Story Two:
OpenAI Rolls Out Shopping in ChatGPT Following Rumors of a Big Shopify Partnership
Story Three:
Google adds retail media data to YouTube ads, beefing up pitch to brands
https://www.marketingdive.com/news/google-adds-retail-media-data-youtube-ads-pitch-brands
Hosted on Acast. See acast.com/privacy for more information.
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