Brand Builders
Brand Builders
Podcast Description
Scaling an eCommerce brand is hard.
The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders.
We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand.
We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!
Podcast Insights
Content Themes
The podcast covers a wide range of topics revolving around eCommerce success, including email and SMS marketing, social commerce strategies, retention marketing, and optimizing customer experiences. Specific episodes delve into revenue generation tactics, such as how a brand generated $28M/year or how to effectively leverage TikTok for sales.
behind the scenes of online business
Buying boring businesses is all the rage in 2026, but today’s guest has been doing it for years.
Meet Dee Ludlow. He owns a portfolio of businesses, runs an M&A advisory firm that works with funds and investors, and teaches people how to buy companies. His team has worked on deals worth billions of dollars in value.
Today we learn:
🔥 How he got started in M&A, going from property investor and barbershop owner to buying companies, and the book that kicked it off.
🔥 How he partners with operators through option contracts that give him the right to take a majority stake once they’ve proven themselves, so he can scale his portfolio across multiple industries.
🔥 Why he finds deals through cold outreach instead of brokers, and why he typically doesn’t pay more than 3x profit.
🔥 The real story behind his journey, including the losses, like buying a company for £1 and putting it back into administration a year later.
If you want to grow your business through acquisitions, or get out of the nine to five through ownership, this episode is for you.
Chapters:
0:00 Intro
1:41 Background
12:28 Structuring Deals
22:23 Finding Deals
38:36 Why M&A?
41:20 Personal Life
49:38 Using AI
55:39 Advice for Agency Owners
1:00:02 Buying vs Building
1:03:10 The Deal Process
1:08:06 Inside the HoldCo Team
1:11:24 When Deals Go Wrong
1:14:44 Teaching & Education
1:22:56 Personal Life Part 2
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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