Imagine a world where every child starts their journey with the power of books, guided by caring doctors who understand the magic of storytelling. That’s exactly what Reach Out and Read is doing, and we sat down with Dr. Michelle Shiffman to uncover this incredible program’s impact. Reach Out and Read isn’t just about handing out books – it’s a revolutionary approach to child development. From birth to age five, pediatricians give families age-appropriate books during wellness visits, creating magical moments of connection and learning. Dr. Shiffman explains that more than 90% of a child’s brain develops in those crucial first five years, and reading together is like brain-building rocket fuel. The program isn’t just about literacy – it’s about representation, emotional growth, and building unbreakable bonds between children and caregivers. By providing books that reflect diverse experiences, Reach Out and Read helps kids see themselves as important, valued, and capable of amazing things. Some mind-blowing stats? In 2024, the program reached over 4.5 million children, distributing nearly 8 million books nationwide. In Colorado alone, they gave out 240,000 books! But it’s not just about quantity – it’s about quality interactions that transform lives. Physical books matter too. Dr. Shiffman passionately explains how turning pages, feeling textures, and engaging all senses helps children develop language, motor skills, and imagination in ways digital reading simply can’t match. For parents worried about reading to their kids, here’s the best news: you don’t need to be a perfect reader. Just spending time together, looking at pictures, and asking questions can set your child up for incredible success. Want to get involved? Visit reachoutandread.org and discover how you can help build a generation of confident, curious readers. Reading isn’t just fundamental – it’s transformational. And doctors like Dr. Michelle Shiffman are leading the charge, one book at a time.