Ecommerce Finance Podcast
Ecommerce Finance Podcast
Podcast Description
Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce.Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face. On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts.Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce.Tune in and transform your ecommerce business today!
Podcast Insights
Content Themes
This podcast focuses on critical financial aspects of ecommerce, including budgeting, accounting practices, sales tax compliance, and social commerce strategies. Specific episodes cover topics such as the rising costs of selling on Amazon, changes in Shopify Plus sales tax, and the implications of TikTok Shop for brands, all tied to their financial impacts.

Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce.
Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face.
On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts.
Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce.
Tune in and transform your ecommerce business today!
Summary: In this episode, Stephen Brown and Preston Alder discuss their predictions for the e-commerce landscape in 2026. They cover a range of topics including tariffs, interest rates, inflation, the rise of AI, the value economy, and the implications of a K-shaped economy. The conversation delves into the challenges and opportunities that e-commerce businesses will face, emphasizing the importance of execution excellence and inventory optimization. They also explore the potential risks associated with private equity in the current economic climate.
Key Takeaways
- Tariffs are likely at peak levels but will stay elevated long term.
- Sellers should budget assuming current tariff rates do not improve.
- Falling interest rates may not reduce ecommerce lending costs.
- Inflation pressure still threatens consumer spending power.
- Consumers continue spending, even under economic stress.
- AI tools are already reducing labor and service costs for operators.
- AI-driven commerce may reshape how customers discover products.
- Ad costs may rise, but better targeting can lower acquisition costs.
- Execution and operational discipline will matter more than size.
- Brands that fail to adapt may not survive the next cycle.
Chapters
00:00 Predicting the Future of E-commerce
02:13 Understanding Tariffs and Their Impact
04:59 Interest Rates and Their Implications
08:48 Inflation: The Consumer’s Perspective
11:48 The Rise of AI in E-commerce
24:22 Navigating the Value Economy
30:08 The Importance of Brand Communication
32:24 AI and Employment Concerns
34:14 Emerging Channels in E-Commerce
37:14T he Future of Advertising
42:10 Winners and Losers in E-Commerce
46:05 The State of the US Economy
56:20 The Private Equity Bubble
If economic pressure is making your numbers harder to trust, our ecommerce accounting team helps you see what’s really happening so you can plan with confidence.

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