Ecommerce Finance Podcast
Ecommerce Finance Podcast
Podcast Description
Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce.Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face. On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts.Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce.Tune in and transform your ecommerce business today!
Podcast Insights
Content Themes
This podcast focuses on critical financial aspects of ecommerce, including budgeting, accounting practices, sales tax compliance, and social commerce strategies. Specific episodes cover topics such as the rising costs of selling on Amazon, changes in Shopify Plus sales tax, and the implications of TikTok Shop for brands, all tied to their financial impacts.

Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce.
Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face.
On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts.
Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce.
Tune in and transform your ecommerce business today!
Summary
In this episode of The Ecommerce Finance Podcast, Stephen Brown and Mark Lupton discuss the intricacies of strategic finance in the eCommerce sector. They explore the importance of understanding exit strategies, aligning founder goals with business strategies, and the significance of long-term and medium-term planning.
The conversation delves into the common pitfalls in strategic finance, the role of intuition in decision-making, and the necessity of financial planning and budgeting. Mark emphasizes the importance of identifying blind spots and bottlenecks in business operations and the need for continuous learning and adaptation in financial strategies.
Takeaways
- Understanding what you want from your business is crucial.
- Aligning personal goals with business strategy prevents tension.
- Long-term vision should consider life stages and personal fulfillment.
- Medium-term planning focuses on enterprise value drivers.
- Prioritization is key in strategic planning for growth.
- Intuition plays a significant role in decision-making.
- Identifying blind spots can prevent costly mistakes.
- Financial planning should extend beyond the P&L to the balance sheet.
- Learning from budgeting helps improve future decisions.
- Smaller businesses can benefit from strategic finance practices.
Chapters
00:00 Introduction to Strategic Finance
02:51 Understanding Exit Strategies
05:23 Aligning Business Goals with Personal Vision
08:02 Long-Term Planning and Vision
10:40 Medium-Term Planning and Strategic Finance
13:27 Prioritizing Business Growth
16:17 The Importance of Strategic Thinking
18:45 Avoiding Common Thinking Pitfalls
21:38 Navigating Growth and Leadership Challenges
26:37 Understanding Founders’ Strengths and Weaknesses
28:44 The Importance of Measuring Progress
30:27 Bottlenecks and Strategic Planning
32:17 Annual Planning and Budgeting Essentials
35:46 Strategic Finance Beyond the P&L
38:27 Debt Strategies and Cash Flow Management
41:13 Learning from Budgeting and Forecasting
43:50 Applying Strategic Finance to Smaller Businesses
46:23 Common Pitfalls in Strategic Finance
Guest Info
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