Ecommerce Finance Podcast

Ecommerce Finance Podcast
Podcast Description
Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce.Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face. On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts.Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce.Tune in and transform your ecommerce business today!
Podcast Insights
Content Themes
This podcast focuses on critical financial aspects of ecommerce, including budgeting, accounting practices, sales tax compliance, and social commerce strategies. Specific episodes cover topics such as the rising costs of selling on Amazon, changes in Shopify Plus sales tax, and the implications of TikTok Shop for brands, all tied to their financial impacts.

Hosted by Stephen Brown, COO of LedgerGurus and co-owner of DTC brand Sole Toscana, this podcast is your go-to resource for mastering the financial side of ecommerce.
Stephen and his team have worked with hundreds of brands through LedgerGurus which specializes in ecommerce accounting. Add to that his hands-on experience with Sole Toscana, gives him unique insights into the challenges and opportunities ecommerce businesses face.
On The eCommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion as everything you do in business has a financial impact. Be prepared to go deep with experts and brand leaders on a variety of topics with an understanding of their financial impacts.
Join us as we bring you practical tips, expert insights, and real-world strategies to help you thrive with ecommerce.
Tune in and transform your ecommerce business today!
Summary
In this episode of the Ecommerce Finance Podcast, Stephen Brown and Lauren Maillard catch up on what’s really going on in ecommerce right now. They look back at Stephen’s predictions for 2025 – what he got right (and wrong) – and dig into big changes like new tariffs, the end of the de minimis rule, and what the “Big Beautiful Bill” actually means for sellers.
They also chat about rising marketing costs, how AI is changing the way we search and shop, and what’s going on with TikTok. Plus, they dive into interest rates, economic curveballs, and smart ways to cut costs and build a brand that stands out.
Takeaways
- Stephen shares his personal health journey and its impact on the podcast.
- The word of the year for ecommerce is ‘tariff’.
- Tariffs have created significant challenges for ecommerce businesses.
- The de minimis rule is being phased out, affecting international drop shipping.
- The Big Beautiful Bill has both positive and negative implications for ecommerce.
- Marketing costs remain high, and AI is changing the landscape.
- There is a noticeable shift from Google to AI search tools like ChatGPT.
- AI is becoming a new sales channel for ecommerce businesses.
- TikTok’s role in ecommerce is evolving, with mixed consumer engagement.
- Interest rates and inflation are creating economic challenges for ecommerce.
Chapters
00:00 Introduction and Personal Update
02:33 Mid-Year E-Commerce Predictions Review
05:30 Impact of Tariffs on Ecommerce
08:39 The De Minimis Rule and Its Implications
11:35 Business Environment and the Big Beautiful Bill
14:43 Marketing Challenges and AI’s Role
17:33 The Shift from Google to AI in Ecommerce
20:24 AI as a New Sales Channel
23:16 Conclusion and Future Outlook
25:07 The Evolution of Ecommerce e Purchases
26:53 The Future of Ecommerce and AI Integration
28:48 TikTok’s Impact on E-Commerce
33:26 Navigating Economic Challenges in Ecommerce
40:40 Branding and Pricing Strategies in a Competitive Market
48:03 The Future of Ecommerce: Discipline and Strategy
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