In this episode of The Bold Entrepreneur Podcast, Jen Kinal interviews Jodie Brown, a marketing strategist for creative hair and beauty entrepreneurs. Jodie shares her journey from being a hairstylist to a marketing expert, emphasizing the importance of building an iconic brand, creating intentional content, and designing a business that aligns with one’s values.

What to Expect in This Episode:

• Jodie’s Journey: Jodie transitioned from hairstyling to marketing after recognizing a gap in social media education within the beauty industry. She built her clientele quickly using social media and then started helping other stylists.

• Building an Iconic Brand: This involves identifying the change you want to see in your industry, standing for a strong message, and consistently communicating that message. Repetition equals reputation.•

• Intentional Content Marketing: Jodie introduces the “Online and Attract” framework, focusing on building a brand, conquering the fear of being seen, and providing tactical content. Storytelling is crucial for building trust and showing potential clients what’s possible for them.

• Beyond Social Media: Jodie recommends building an email list and creating long-form content (podcast, YouTube, blog) to showcase expertise and nurture relationships. Collaboration is key for growth.

• The Power of Retreats: Jodie shares how a trip to Italy inspired her to host retreats for creative entrepreneurs. The retreats focus on providing a top-notch experience, a specific transformation, and an intimate setting.

Key Takeaways

• Building a successful business requires a strong brand message, intentional content, and a focus on creating a positive experience for clients.

• Social media is a powerful tool, but it’s essential to go beyond surface-level content and connect with your audience on a deeper level through storytelling and authenticity.

• Collaboration and networking are crucial for growth, and it’s important to be generous with your expertise.

• Don’t be afraid to pivot and shift your business based on what’s working and what aligns with your values.

Connect with Host Jen Kinal:

Instagram: https://www.instagram.com/jenkinal/

Website: https://jenkinal.com/

Facebook: https://www.facebook.com/jenkinalcreativebrand

LinkedIn: www.linkedin.com/in/jenniferkinal

Connect with Jodie Brown

Website: https://www.jodiebrown.ca/

Instagram: https://www.instagram.com/itsjodiebrown/

Podcast: The Visionary Rising – https://www.jodiebrown.ca/visionaryrising

Join us at the Be Bold Conference:

Ready to connect, grow, and get bold in your business? Grab your ticket to The Be Bold Conference — a powerful one-day event designed for women in business who are ready to level up. Don’t wait — tickets are limited! https://jenkinal.com/be-bold-conference/

Be a Guest on the Bold Entrepreneur Podcast:

Have a story to share? Reach out to be a guest on the Bold Entrepreneur Podcast. We’d love to hear from you! Connect with us and let’s grow, learn, and thrive together.

Stay Bold and Dream Big!

Intro and Outro music credit to Mikhail Smusev and Pixabay

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