In this episode, ZB Siwek sits down with indie filmmaker Alex Srednoselac, the creator of Cashing Out, to unpack the real-world process of self-distributing a low-budget feature film in today’s shifting landscape.

From Amazon Prime to Tubi, from theatrical runs to Blu-ray sales, Alex shares exactly how he got his film in front of audiences and how he nearly recouped his full $16,000 budget. He opens up about navigating predatory distributors, the role of Filmhub, lessons learned about marketing and retention, and the power of being your film’s biggest cheerleader.

We also dive deep into:

• His grassroots marketing strategies using Facebook and YouTube
• Why AVOD success depends on watch time, not just traffic
• How to handle negative reviews and stay resilient
• The evolving role of personal branding and creator visibility
• Practical lessons for filmmakers choosing between Vimeo, Tubi, YouTube, and distributors like Indie Rights

Whether you're planning your first feature or strategizing your film’s release, this episode is a goldmine of candid, actionable advice from someone who's been through the trenches and is still promoting his film five years later.

Learn more about Alex and watch his film Cashing Out here:

https://linktr.ee/awsfilms

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