In this episode of Cut to the Deal, ZB Siwek speaks with Daren Smith (indie film producer and founder of Craftsman Films) about how filmmakers can create profitable, sustainable careers in today’s industry.

Daren shares insights from his book Blockbuster and his experience producing indie films, running a production company, and now building a $10M film fund. The conversation dives into the mindset, strategies, and systems filmmakers need if they want to move beyond passion projects and into long-term, profitable filmmaking.

What You’ll Learn:
Why most indie films fail financially—and how to flip the odds
The shift from creative mindset to business mindset
Subscription cycling & how audiences really consume content
How to define success (profit vs. impact vs. portfolio building)
The Domino Principle for career momentum
Demand-side vs supply-side selling for filmmakers
Why short films can stall your career if used incorrectly
How to align with investors and audiences who overvalue what you do
Building irresistible offers for both investors and fans
Creating systems & flywheels to grow visibility without burnout
Realistic expectations around distribution, box office, and profitability
How to build your brand as a filmmaker and expand your impact

🎬 About Daren Smith
Daren is an indie film producer, founder of Craftsman Films, and author of Blockbuster. His mission is to build a resilient, profitable ecosystem for independent filmmakers, starting with his own $10M film fund. 
Learn more at craftsmanfilms.co

🎙️ About Cut to the Deal
Hosted by ZB Siwek, Cut to the Deal explores the business side of filmmaking from funding and financing to marketing and distribution.

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