Growth Stories

Growth Stories
Podcast Description
Join me and top web3 growth leaders for a rapid-fire podcast series, hosted by yours truly, Growth Beast. We’ll dive into the insights and strategies that drive the most successful onchain marketing campaigns—all in 15 minutes or less.
Podcast Insights
Content Themes
The podcast explores themes centered around web3 marketing strategies, community building, and innovative tools that drive success. Episodes feature discussions on the future of marketing without AI, scaling web3 events, and using on-chain data for improved communication, with specific examples such as membership models in NFTs and decentralized marketing approaches in gaming.

Join me and top web3 growth leaders for a rapid-fire podcast series, hosted by yours truly, Growth Beast. We’ll dive into the insights and strategies that drive the most successful onchain marketing campaigns—all in 15 minutes or less.
Winny, founder of Chipped (the NFC-enabled press-on nail company), shares how she went from losing her femininity in crypto's ”bro culture” to building a product that's redefining what tech accessories can be – and landed a collaboration with Paris Hilton along the way.
In this episode, you'll learn:
– How a personal hack (putting NFC chips in acrylic nails) turned into a business
– The story behind Chipped's collaboration with Paris Hilton
– How their NYC Fashion Week pop-up drew 600 people in 2 days
– Why building in public and sharing struggles openly created a community of women rooting for the brand
– Her advice on choosing brand partnerships (and why they limit collabs to 3 per event)

Disclaimer
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