The AI Experience Podcast: From Basics to Breakthroughs
The AI Experience Podcast: From Basics to Breakthroughs
Podcast Description
Explore how Artificial Intelligence is transforming customer and employee experiences in this engaging podcast series. Hosted by Sirte Pihlaja, CEO of Shirute and Head of Team at CXPA Finland, the series dives into the latest AI innovations, ethical questions, and practical strategies for organisations. Featuring insights from global experts and trailblazers, each episode offers actionable guidance to help you navigate the evolving AI landscape and unlock its potential for better CX and EX. Whether new to AI or a seasoned pro, this is your guide to understanding and leveraging AI responsibly and effectively.Watch the show on YouTube; https://www.youtube.com/@aiexperiencepodcastMore information: www.shirute.fi and www.machinecustomers.fi and www.koneasiakkaat.fiAbout Sirte Pihlaja - CEO I CCXP I AI Whisperer I Trained LEGO® Serious Play® Facilitator I Global #1 BestSelling Author I Top 25 CX Influencer I Keynote Speaker I Board Member I CXPA Finland Lead I CX Champion in Caribbean, Europe & South East AsiaAI, artificial intelligence, Agentic AI, machine customers, digital assistants, AI Assistants, AI agents, customer experience, experience, customer service, service, transformation, cx transformation, digital transformation, agility, best practices, customer, acquisition, retention, cost to serve, best in class service, best in class experience, thought leader, transformation manager, cx manager, senior management, cx strategy, voice of the customer, voice of the employee, growth, purpose, improve business results, award-winning strategy, cx community, leadership, improvements, cx governance, experience design, customer journey, CCXP, CXPA, employee experience, innovation, creativity, cx culture, cx design, cx architecture, service culture, people first, human being, purpose
Podcast Insights
Content Themes
The podcast focuses on the transformative impact of artificial intelligence across various sectors with themes including AI governance, ethical AI practices, and the EU AI Act, featuring episode examples like the exploration of responsible AI with industry leaders, actionable strategies for compliance, and discussions on enhancing AI literacy in organizations.
Explore how Artificial Intelligence is transforming customer and employee experiences in this engaging podcast series. Hosted by Sirte Pihlaja, CEO of Shirute and Head of Team at CXPA Finland, the series dives into the latest AI innovations, ethical questions, and practical strategies for organisations. Featuring insights from global experts and trailblazers, each episode offers actionable guidance to help you navigate the evolving AI landscape and unlock its potential for better CX and EX. Whether new to AI or a seasoned pro, this is your guide to understanding and leveraging AI responsibly and effectively.
Watch the show on YouTube; https://www.youtube.com/@aiexperiencepodcast
More information: www.shirute.fi and www.machinecustomers.fi and www.koneasiakkaat.fi
About Sirte Pihlaja – CEO I CCXP I AI Whisperer I Trained LEGO® Serious Play® Facilitator I Global #1 BestSelling Author I Top 25 CX Influencer I Keynote Speaker I Board Member I CXPA Finland Lead I CX Champion in Caribbean, Europe & South East Asia
AI, artificial intelligence, Agentic AI, machine customers, digital assistants, AI Assistants, AI agents, customer experience, experience, customer service, service, transformation, cx transformation, digital transformation, agility, best practices, customer, acquisition, retention, cost to serve, best in class service, best in class experience, thought leader, transformation manager, cx manager, senior management, cx strategy, voice of the customer, voice of the employee, growth, purpose, improve business results, award-winning strategy, cx community, leadership, improvements, cx governance, experience design, customer journey, CCXP, CXPA, employee experience, innovation, creativity, cx culture, cx design, cx architecture, service culture, people first, human being, purpose
Why You Can’t Miss This Episode
In this compelling episode of The AI Experience Podcast, Member of the European Parliament Aura Salla pulls back the curtain on the EU’s ambitious yet contested AI regulation efforts. With experience on both sides of the policy table—from Meta to Brussels—she shares a rare insider view on how Europe can lead in AI without regulating itself into irrelevance.
We unpack the real-world implications of the AI Act, the gaps in the new Apply AI strategy, and what Europe must do now to scale trustworthy, competitive AI. We also spotlight how regulation impacts digital experience design, customer trust, and innovation—core concerns for CX and EX professionals.
About the Guest
Aura Salla is a Member of the European Parliament representing the Finnish National Coalition Party (EPP). She serves on the Internal Market and Consumer Protection Committee (IMCO) and is an influential voice on EU digital policy. Previously, she was Head of EU Affairs at Meta and has held several senior advisory roles in the European Commission and Parliament.
Connect with Aura Salla
Relevant Links
Read more on AI, CX and digital assistants: https://www.machinecustomers.fi
Visit our website: https://www.shirute.fi/en
And don’t miss our upcoming CX Masterclass in November (www.cxmasterclass.fi) where we’ll explore how Agentic AI and machine customers are reshaping service experiences.
Episode Summary
In this episode, host Sirte Pihlaja and MEP Aura Salla dive deep into the strategic, competitive, and ethical questions shaping Europe’s AI future.
Aura critiques the lack of cohesion and scale in current EU strategies like the Apply AI roadmap and challenges the notion that more regulation leads to more trust. She calls for harmonisation, capital markets union, and bold procurement reform to empower European innovators.
We also explore CX-relevant topics like how to regulate when the “customer” may not be a human, discussing the role of Agentic AI, machine customers, and how EU policy is (or isn’t) keeping up.
This episode is a must-listen for CX and EX leaders navigating AI in Europe—and anyone wondering whether the EU can stay globally competitive while setting the rules of the game.
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