Reviewing a massive 2025 with my 2 business partners, Sam and Graeme, from Agentary.

00:00 Introduction & First 3-Person Podcast
00:41 How the Sam & Graham Merge Started
01:28 Bootstrapping the First Office & Early Growth
02:27 Hiring a Team & Escaping 100-Hour Work Weeks
03:44 Creative Growth, Editing Innovation & Team Talent
05:05 AI in Property Video & Visual Effects
06:27 Vertical Video, Reels & Package Strategy
07:31 Scaling to Thousands of Videos & $1.5B in Property
08:14 Training Systems & Quality Control
11:11 Launch of Agent Two Studios
13:13 From Home Hustle to Office Structure
15:01 Why the Old Workflow Was Unsustainable
16:03 Working With High-End Developers & Big Clients
17:09 Balancing Real Estate vs Studio Turnarounds
18:21 Launch of the Digital Ads Product (EDS)
19:59 Pricing Strategy & What Agents Are Buying
22:22 Hiring a Salesperson & Growth Strategy
24:22 Photography vs Video Demand Trends
25:27 What Separates Top Performing Agents
28:06 The Future of Real Estate Marketing & Storytelling
30:28 Queenstown Expansion & National Growth
33:03 Transitioning From Operators to Business Owners
35:23 Leadership Challenges of Rapid Growth
37:01 The Power of Business Partnerships
39:12 CEO vs Creative – Getting Off the Tools
42:13 Systemising Creativity
44:03 Office Culture & Team Environment
46:17 Advice for Entrepreneurs & Creative Founders
48:21 Final Advice to Agents & Businesses
49:15 Final Reflections on Growth & Foundations