Ladies Who Launch
Ladies Who Launch
Podcast Description
Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business.Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners.Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch.This is your girls’ group chat for business and beyond.FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunchTikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast explores themes of entrepreneurship, resilience, and creativity, with episodes focusing on individual journeys like Aimee Smale's launch of her fashion brand during lockdown, Natasha Oakley's revolutionary approach to inclusive swimwear, and Jo Malone's rise in the fragrance industry, all emphasizing the challenges and triumphs women face in business.

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business.
Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners.
Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch.
This is your girls’ group chat for business and beyond.
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch
TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1
Youtube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
In this week’s episode of Ladies Who Launch, Rochelle breaks down why the brands that win don’t just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you’ve built, and learning when to ignore outside noise versus when a trend is actually worth your energy.
Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have.
In this episode, we cover:
- Building a world, not just a brand
- Showing up consistently as the brand you’ve created
- Ignoring outside noise and knowing when a trend is actually worth your energy
- How to find your creative and visual direction through brand colour, fonts, and typography
- Branding for the customer you want, not the one you already have
If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you.
We Are Ladies Who Launch!
CHAPTERS
00:00 Branding Masterclass Intro
01:01 World Building Basics
03:41 Prioritising Feelings Before Design
04:34 Consistency Over Trends
09:00 Founder Storytelling
10:38 Colors, Fonts, and Copy
14:00 How To Design For Your Future Customer
16:14 Final Thoughts
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
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FOLLOW ROCHELLE
Instagram: https://www.instagram.com/rochellehumes/
TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB
FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.

Disclaimer
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