The Playbook Podcast Powered by Talisman
The Playbook Podcast Powered by Talisman
Podcast Description
Join Talisman, an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3 where they host industry leaders to unapologetically deconstruct the business of sports.
Podcast Insights
Content Themes
Each episode delves into key topics like sports marketing, storytelling, sponsorship strategies, and emerging trends in the industry. Examples include discussions on the impact of narrative in sports branding with Tom Fox, or reviews of landmark sponsorships in Formula 1 with John Sertori. The show focuses on the dynamic interplay between brands and sports properties, highlighting how to effectively engage audiences via immersive tech and fan-driven content.
Join Talisman, an award-winning, full-service agency igniting memorable partnerships & collaborations across sports, entertainment & web3 where they host industry leaders to unapologetically deconstruct the business of sports.
In this episode, former NBA executive and Drone Racing League CEO Rachel Jacobson shares an unfiltered look at building emerging sports into mainstream properties. From betting on yourself to finding untapped Gen Z audiences, Rachel unpacks the strategy behind scaling digital-first leagues, empowering women in leadership, and turning purpose into commercial success. It’s a playbook on disruption, innovation, and why comfort is the enemy of progress.
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