How should entrepreneurs pivot when trade policies shift overnight? In Trump’s Tariff Shakeup: What It Means for Marketers | Episode 17, Coach LJ explains how the new 2025 tariffs—including a proposed 25% import levy—reshape marketing strategies for small businesses, especially within Black and minority-owned communities.

This episode of The Pulse of Marketing delivers practical, actionable insights to help you survive and thrive in an evolving economic landscape. Whether you run a brick-and-mortar boutique or a click-and-mortar eCommerce business, Trump’s Tariff Shakeup: What It Means for Marketers gives you the tools to stay informed, protect your profit margins, and future-proof your brand.

📘 What You Will Learn:

✔️ How new trade tariffs are affecting consumer behavior and spending patterns

✔️ Why domestic supplier relationships are more crucial than ever

✔️ Budget-friendly digital marketing tips to expand your brand reach

✔️ How flexible pricing can protect customer loyalty

✔️ The power of staying informed and agile in unpredictable times

✔️ Why community collaboration and continuous learning are essential in 2025

✔️ How to link your marketing strategy to sustainable growth

⏱️ Time Stamps:

0:00 – Intro

1:06 – Trump’s Tariff Shakeup: What It Means for Marketers

2:24 – Understanding the Impact of Tariffs on Consumer Behavior

7:57 – How Strengthening Relationships with Domestic Suppliers

12:54 – Leveraging Digital Marketing to Ensure Your Brand Connects

18:40 – Flexible Pricing Strategies

23:52 – Staying Informed and Agile

28:08 – Collaborating with Other Minority-Owned Businesses

32:22 – Linking to Continuous Learning

This is your blueprint if you're ready to level up, protect your business from shifting policies, and elevate your marketing even on a budget. Let’s get it!

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At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.

Why do we do this? Because we believe marketing is more than a tool—it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.

Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.

With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing—where your marketing transformation begins.