Built by Love®
Built by Love®
Podcast Description
Are you an entrepreneur striving to create a business your customers love while building a life that truly supports your health, happiness, and loved ones? *Built by Love* is your go-to podcast for conversations that break the mold. We dive into the three key pillars every entrepreneur must master—business, wellness, and family. You'll hear insights on balancing success with well-being, nurturing meaningful relationships, and living life on your own terms. If you're ready to build a business and life you love, this is the podcast for you.
Podcast Insights
Content Themes
The podcast covers pivotal themes such as the intersection of business and personal life, wellness practices, and nurturing relationships. Examples include episodes discussing creative reinvention with artists, hypnotherapy for entrepreneurs, and the challenges of balancing business growth with personal values, emphasizing actionable insights for building a fulfilling life.
Are you an entrepreneur striving to create a business your customers love while building a life that truly supports your health, happiness, and loved ones? *Built by Love* is your go-to podcast for conversations that break the mold. We dive into the three key pillars every entrepreneur must master—business, wellness, and family. You’ll hear insights on balancing success with well-being, nurturing meaningful relationships, and living life on your own terms. If you’re ready to build a business and life you love, this is the podcast for you.
In this insightful episode, Jackson Wightman, founder of Proper Propaganda and author of Tech PR Playbook, joins Daniel Bussius and Peter Daly-Dickson to discuss the power of public relations, crafting compelling brand narratives, and the evolving media landscape.
Jackson shares his unexpected journey into PR, how getting fired from a corporate job pushed him into entrepreneurship, and why storytelling is the secret weapon for businesses looking to connect deeply with their audiences. The conversation covers the biggest mistakes companies make when hiring PR firms, the role of CEO reputation in brand success, and why PR is a long-term game—not a quick-fix marketing tactic.
Jackson also breaks down famous PR successes and disasters, from BP’s botched crisis response to the masterful media strategy behind Donald Trump’s election campaign. He discusses the rise of podcasts as a major influence channel, the pitfalls of corporate spin, and how business owners can strategically position themselves for long-term credibility and impact.
This episode is packed with PR wisdom, business strategy insights, and actionable takeaways for entrepreneurs looking to shape their brand narrative, avoid PR pitfalls, and build influence in an ever-changing media landscape.
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