The Trendcast
The Trendcast
Podcast Description
The Trendcast is a new, five-episode podcast series from SiriusXM Media, reflecting on the hottest podcast trends this year, as showcased in the 2024 Podcast Trends Report.
Podcast Insights
Content Themes
The show focuses on five main topics including targeted advertising effectiveness, host-listener relationships, industry diversity, bingeable content strategies, and monetization opportunities for creators. Episodes exemplify these themes, such as examining the impact of AI in advertising in 'The Collab' and exploring audience engagement in 'The Binge'.
The Trendcast is a new, five-episode podcast series from SiriusXM Media, reflecting on the hottest podcast trends this year, as showcased in the 2024 Podcast Trends Report.
Sophie zeroes in on how perfectly targeted ad placements not only bring brands closer to their audiences, but deliver real results not typically found in other forms of media. She deep dives into this trend and discusses the effect that data driven, and sometimes AI powered solutions, has on a show and the audience, itself.
This episode features Tamara Zubaity, co-founder and CEO of Barometer, Paul Riismandel, President at Signal Hill Insights, and Shankar Vedantam, Executive Editor and host of Hidden Brain.
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