In this episode of Demystifying Cosmetics, host Jennifer sits down with Nurit Koniak who shares her extensive experience in beauty and wellness branding, discussing how design, storytelling, and cultural context intersect to create compelling brand identities. She explores the evolution of branding in the digital age, the impact of geopolitical shifts on design, and the challenges of maintaining authenticity in a rapidly changing marketplace.

Key Takeaways:

• Branding is an emotional bridge between commerce and culture
• Authenticity matters more than ever in an era of information overload
• Design reflects broader societal and political tensions
• Digital platforms have fundamentally changed brand communication
• AI is transforming creative processes while challenging traditional artistic roles