Marketing Effectiveness Unplugged
Marketing Effectiveness Unplugged
Podcast Description
Marketing Effectiveness Unplugged, hosted by award-winning practitioner Dom Boyd, unmasks the secrets to the world’s most effective marketing. There’s no filler or empty hype, just pure marketing effectiveness gold. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
This podcast delves into various aspects of marketing effectiveness, including full funnel marketing, creative transformations, and brand turnarounds. Episodes feature industry-leading professionals sharing lessons from case studies like Reckitt's award-winning campaigns and M&S's turnaround strategies, focusing on practical advice on leveraging technology, emotional insights, and consistency in branding.
Marketing Effectiveness Unplugged, hosted by award-winning practitioner Dom Boyd, unmasks the secrets to the world’s most effective marketing.
There’s no filler or empty hype, just pure marketing effectiveness gold.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Dom uncovers the ingredients that go into making Cadburys marketing some of most effective on planet earth, with Cadburys VP Marketing GB David Clement, and VCCP Group Director of Planning Geth James.
In this episode discover:
· Why Cadburys pivoted from the famous ‘Gorilla’ – to even bigger success
· How a single qualitative insight can deliver hundreds of millions of extra revenue
· A top example of how to brief a creative agency
· How to know great work when it’s presented
· Why it’s better to focus on collaboration than creativity
· Why the UK’s No1 Xmas campaign‘ Secret Santa’ works because it does everything wrong
· What marketers can learn from Jimi Hendrix and trance music
·The effectiveness elements that create an IPA Effectiveness Grand Prix and Silver winner
Hosted on Acast. See acast.com/privacy for more information.
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