Service MVP Sales Training Podcast with Joe Crisara
Service MVP Sales Training Podcast with Joe Crisara
Podcast Description
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Podcast Insights
Content Themes
The podcast focuses on topics relevant to the home service industry, including sales techniques, client relationship building, and leadership development. For example, episodes explore call-by-call management in plumbing, the importance of client connections in HVAC, and leveraging AI to enhance service efficiency. Each episode is designed to provide actionable insights that help professionals elevate their service businesses.
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
In this episode of TheService MVP Podcast, Joe and Chris break down one of the biggest misconceptions in home service sales.
Too many technicians believe that offering multiple solutions will make them look ”salesy.” So they give the customer one recommendation, one price, and one path forward.
Joe explains how to create premium, mid-range, and economy options that are genuinely different, how to avoid confusing customers with options that look too similar, and why starting with the premium option can completely change the customer's buying experience.
You'll learn:
✅ Why giving only one option can create more pressure
✅ Why ”good, better, best” isn't always the best option strategy
✅ How to structure premium, mid-range, and economy solutions
✅ Why your options must be meaningfully different
✅ How to stack value into your premium option
✅ Why availability should influence the options you present
✅ How warranties should connect to the quality and scope of the work
✅ Why technicians shouldn't be afraid to offer more
✅ How the ”anchor effect” influences customer decisions
✅ Why starting with premium options can increase customer purchases
✅ How to respond when a customer says, ”Just give me one option”
✅ The difference between offering choices and ”pushing” something on a customer
✅ How options support Service MVP's Pure Motive approach
💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now!
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
Connect with Service MVP:
🌐 Website: servicemvp.com
📈 Join Total Immersion Training: attendti.com
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