Service MVP Sales Training Podcast with Joe Crisara
Service MVP Sales Training Podcast with Joe Crisara
Podcast Description
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Podcast Insights
Content Themes
The podcast focuses on topics relevant to the home service industry, including sales techniques, client relationship building, and leadership development. For example, episodes explore call-by-call management in plumbing, the importance of client connections in HVAC, and leveraging AI to enhance service efficiency. Each episode is designed to provide actionable insights that help professionals elevate their service businesses.

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
In this episode of the Service MVP Podcast, Joe and Chris explore one of the most common and misunderstood sales objections in the home service industry: ”I need to think it over.”
Most contractors assume it's about price. Joe explains why that's usually not the case.
They talk about why customers hesitate, what creates uncertainty during the sales process, and how technicians can build trust, explain problems more effectively, and present solutions that help customers make confident decisions.
What You'll Learn:
✅ Why ”I need to think it over” is usually not about price
✅ The real reason customers hesitate to make decisions
✅ How uncertainty impacts buying behavior
✅ The four elements that create customer certainty
✅ Why customers shop around—and how to prevent it
✅ How to build trust before presenting solutions
✅ The importance of diagnosing hidden problems
✅ How to explain personal impact, not just technical issues
✅ Why multiple options increase customer confidence
✅ Simple phrases technicians can use to guide better decisions
💡 Free Resources Mentioned:
Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
Connect with Service MVP:
🌐 Website: www.servicemvp.com
📈 Join Total Immersion Training: attendti.com
#HVACSales #ServiceMVP #ContractorGrowth #BlueCollar #HVACTraining #BusinessSystems #ServiceTitan #FieldServiceManagement

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