Service MVP Sales Training Podcast with Joe Crisara
Service MVP Sales Training Podcast with Joe Crisara
Podcast Description
I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
Podcast Insights
Content Themes
The podcast focuses on topics relevant to the home service industry, including sales techniques, client relationship building, and leadership development. For example, episodes explore call-by-call management in plumbing, the importance of client connections in HVAC, and leveraging AI to enhance service efficiency. Each episode is designed to provide actionable insights that help professionals elevate their service businesses.

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
In this episode of the Service MVP Podcast, Joe Crisara sits down with Brigham Dickenson, founder of Power Selling Pros, to talk about the real driver behind high-performing home service teams: culture, leadership, and standards.
Many business owners focus on sales strategies and operations but overlook the rituals and leadership habits that shape a company’s culture. Brigham shares how weekly meetings, recognition, and clearly defined standards can transform team accountability and help leaders build a culture where people consistently choose what’s right over what’s easy.
If you're a home service owner, manager, or team leader who wants to build a stronger culture and get your entire team aligned with your mission, this episode is packed with insights you can start applying immediately.
You’ll Learn:
✅ Why weekly team rituals can dramatically improve company culture
✅ How leaders set the tone for accountability inside their business
✅ The difference between doing what’s easy vs. doing what’s right
✅ Why clearly defined standards make discipline and coaching easier
✅ How transparency from leadership builds trust with your team
✅ The role of recognition and “weekly wins” in motivating employees
✅ Why a mission-driven culture leads to better service for customers
💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!
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