In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Willie Ward, owner of Affordable Pro Heating & Air Conditioning and founder of the viral Facebook community HVAC Is Life.

Willie shares his real, unfiltered journey from starting as a one-man HVAC operation in 2020 to building a growing company, leading a team, and creating one of the most active HVAC communities online. This episode dives deep into leadership, pricing, mindset, mentorship, communication, and using humor and technology to build a modern trades business.

Joe and Willie talk about the hard lessons most contractors learn the expensive way: why being “too nice” can hurt your business, how raising prices must come with higher standards, and why systems, communication, and personal growth matter more than technical skill alone.

You’ll Learn:

 ✅ Why surrounding yourself with the right mentors and peers accelerates growth
 ✅ The biggest mistakes new contractors make when pricing their services
 ✅ How Willie scaled from a one-man show to a team-based operation
 ✅ The importance of communication and professionalism when leading employees
 ✅ Why missing phone calls costs contractors real money
 ✅ How humor and content creation can build brand trust in the trades
 ✅ How AI and technology are changing training, communication, and operations
 ✅ Why leadership starts with holding yourself to a higher standard
 ✅ How community and networking can help you avoid costly mistakes

💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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