The naturethrive podcast
The naturethrive podcast
Podcast Description
The naturethrive podcast is here to inspire and connect you with nature, while exploring practical solutions to the environmental and planetary challenges we face.Through engaging conversations with expert guests, we’ll delve into the issues affecting our world in a way that’s accessible and uplifting, not overwhelming. We’ll highlight real stories and experiences that bring hope and optimism, showcasing a wide range of current and future solutions—from large-scale initiatives to everyday actions—that can help ease eco-anxiety and drive positive change.Our guests include farmers, organisations, and solution providers who are making a difference in nature restoration, sharing their journeys and the impactful work they’re doing.Each episode will also feature three recurring questions that explore the first, best, worst, and weirdest moments in nature, giving you an authentic and personal glimpse into the experiences that shape our connection with the natural world.
Podcast Insights
Content Themes
The podcast explores themes of nature conservation, sustainability, and climate action, with episodes covering Biodiversity Net Gain, the role of farmers in restoring nature, and the interconnectedness of ecosystems, exemplified by discussions on the reintroduction of wolves in Yellowstone and personal stories reflecting on nature experiences.

The naturethrive podcast is here to inspire and connect you with nature, while exploring practical solutions to the environmental and planetary challenges we face.
Through engaging conversations with expert guests, we’ll delve into the issues affecting our world in a way that’s accessible and uplifting, not overwhelming. We’ll highlight real stories and experiences that bring hope and optimism, showcasing a wide range of current and future solutions—from large-scale initiatives to everyday actions—that can help ease eco-anxiety and drive positive change.
Our guests include farmers, organisations, and solution providers who are making a difference in nature restoration, sharing their journeys and the impactful work they’re doing.
Each episode will also feature three recurring questions that explore the first, best, worst, and weirdest moments in nature, giving you an authentic and personal glimpse into the experiences that shape our connection with the natural world.
On this episode host Jonathan Withey speaks with Jim Day, founder of Naturefy, a BNG tech platform aimed at operationalising Biodiversity Net Gain by making the market more transparent and liquid. They discuss how Naturefy helps landowners map habitats and estimate unit potential, helps developers find available off-site units via a marketplace map, and uses data insights such as tracking BNG unit sales by local planning authorities. Jim shares his background in economics and tech, argues that nature is part of national wealth, and explains how a functioning BNG market could shift value from development land to nature restoration while reducing political risk. They also cover trust and delivery risks over 30-year obligations, bureaucratic hurdles, shifting demand due to exemptions, and end with Jim’s best and worst nature experiences.
00:00 Welcome and Episode Setup
00:38 What Naturefy Does
02:41 Nature Tech Momentum
08:36 Meet Jim Day
09:14 Jim’s Path to BNG
14:29 Nature as Wealth
18:28 Trust and Long-Term Risk
22:15 Naturefy Tools and Marketplace
30:10 Demand Mapping and AI
32:47 On-Site vs Off-Site Debate
38:49 Nature Memories Segment
39:12 First Nature Connection
40:38 Worst Nature Moment
42:57 Best Nature Experience
45:24 Closing Thoughts and Thanks
45:46 Final Wrap and Call to Action

Disclaimer
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