In this episode, Lisa talks with Kristina Roach, Head of Omnichannel Marketing at the Peet’s Coffee Company. Kristina is charged with building the already-successful Peet’s Coffee business which is celebrating it’s 60 th anniversary this year. She is committed to building brands consumers love. You’ll hear about:

1. The ritual of coffee drinking and why people care so much about affordable luxuries
2. How the founder of Peet’s brought the coffee craft to the US
3. The surprising connection between Starbucks and Peet’s
4. Becoming a role model for her daughters
5. The cultural differences and strengths of Peet’s vs. Nestle vs. Starbucks vs. Pepsico vs. Anheuser/Inbev vs. Clorox and more
6. Leadership in times of change
7. How to become a Peetnick

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We believe in the transformative power of women leading boldly. Our mission is to inspire, support, and empower women at all stages of their leadership and life journey. Whether you’re an emerging leader or a seasoned executive, we provide the resources, community, and opportunities to help you thrive.

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Website:
https://dauntless.works/

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