Scale to Sale
Podcast Description
WARNING: Exposure to this podcast could result in accelerated business growth, an unexpected surplus of free time, and predictable profits.By consuming the content shared on the Scale to Sale Podcast you do assume the risk of joining our growing list of companies that have Scaled to Sale.Gain access to all things on the horizon at www.scaletosaleconsulting.com
Podcast Insights
Content Themes
The podcast covers themes of scaling businesses, sales strategies, and operational efficiency, with episodes detailing topics such as securing a $5.1M sales contract, effective systems for accountability, and the emotional rollercoaster of selling a business, emphasizing actionable frameworks and real-world experiences.
Hosted by Mark Crandall, founder of Scale to Sale Consulting, this podcast reveals how to scale your business by turning customers into your best salespeople. Learn the Testimonial Waterfall, a system that leverages client feedback for organic growth. With years of creative writing and SEO expertise, Mark shares top organic marketing strategies on training your customers to sell for you. Get actionable insights on automating operations, growing revenue, and preparing your business for a successful exit—all while working less.
Fitness icon Natalie Jill shares her “FAT” framework—False Assumed Truths—and how a 2008 foreclosure, 60-lb pregnancy weight gain, and business collapse became the raw fuel for a heart-centered empire.
Key Takeaways
FAT = False Assumed Truths: untested beliefs that run your life until you bust them.
Radical transparency sells: Natalie hit “Record” on her worst days—and built her first 100 clients.
Profit > polish: a lean team of one VA + contractors beats a bloated $60 K/mo overhead.
“Light-Me-Up” filter: say yes only to projects that energize you and serve your audience.
Three-day-weekend life: block Freedom Fridays, delegate the rest.
00:00 Intro – Why your beliefs are the real barrier (FAT explained)02:30 FAT acronym unpacked10:30 2008 crash: foreclosure, divorce, 60-lb gain14:15 Going live: launching a business with radical honesty18:00 $60 K/mo ego spend → worst launch ever22:00 Slimming to one VA & purpose-first ops29:00 “Light-Me-Up” filter & hard boundaries33:00 Premium coaching (4 clients/quarter)39:10 Flow state > work hours42:30 Final message: dismantle FAT, build with heart
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