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“Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re *worthless* during an acquisition. Jordan exposes what buyers actually look for in 2026 (it’s surprising!). If you want to sell your law firm at a *SERIOUS* profit, press “Play” today.

📰 About Jordan Couch:
Jordan Couch is a partner at Palace Law and a plaintiff-side attorney who has acquired 6 law firms — giving him a rare, inside look at what actually makes a firm valuable! With 10+ years in practice, Jordan has built systems that allow his firm to scale, streamline operations, and convert clients with brilliant strategies like “one call hiring.” He’s the author of 411 Tips for Solo and Small Firm Lawyers and a recognized leader in the legal space, serving 8+ years in WSBA leadership roles. His mission: turn lawyer-run jobs into real, sellable businesses that buyers are eager to invest in.

👉 Sasha and Jordan explore:
— Why most law firms are NOT sellable, and the brutal reason “your talent and clients” don’t count as *real* value.
 — How Jordan evaluated and acquired 6 law firms, and the exact strategy he used to turn their case pipelines into HUGE profit.
 — The “gas pedal” problem: why most law firm marketing stops working the second you stop paying.
 — The risk of employee turnover during acquisitions: why one firm lost everyone overnight while another retained its ENTIRE team!
 — How to systematize what’s in your head (using AI) so your firm can grow and sell for a bomb even without you.

👉 Main Takeaways from the Episode:
— Decide today: are you going for more clients (volume) or higher-value clients (premium)? Then align everything (pricing, intake, marketing, client experience) to that one path.
— Review your intake process. Are you making prospects wait days to hire you? Create a script, train your team, and aim to convert qualified leads on the first call. 

📞 Connect with Jordan Couch:
• Website: https://www.palacelaw.com/
• LinkedIn: https://www.linkedin.com/in/jordanlcouch

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: [email protected]
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/