GLF Podcast
GLF Podcast
Podcast Description
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Podcast Insights
Content Themes
The podcast focuses on various themes pertinent to law firm growth and management, including legal marketing strategies, business development, tech adoption in law, and client relationship management. Episodes include discussions on building a legal tech startup, writing books for attorney credibility, and optimizing intake processes for better conversion rates.
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.
📰 About Ron Latz:
Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.
👉 Sasha and Ron explore:
— Why today’s client journey is more complex than ever
— How to avoid “shiny object syndrome” in your marketing
— The comeback of newsletters (and why they beat algorithms)
— How small firms can beat big-budget “Goliaths” locally
— What GEO and AI search mean for the future of leads
👉 Main Takeaways from the Episode:
— Audit your marketing spend: cut one channel that isn’t producing ROI.
— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.
— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.
— Test your AI visibility: see if ChatGPT or Gemini recommends your firm
📞 Connect with Ron Latz:
• Website: https://legalfenix.com/
• LinkedIn: https://www.linkedin.com/in/ronlatz
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: [email protected]
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/
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