GLF Podcast
GLF Podcast
Podcast Description
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Podcast Insights
Content Themes
The podcast focuses on various themes pertinent to law firm growth and management, including legal marketing strategies, business development, tech adoption in law, and client relationship management. Episodes include discussions on building a legal tech startup, writing books for attorney credibility, and optimizing intake processes for better conversion rates.
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close.
📰 About Michael Patrick Strauch:
Michael is a legal sales expert who works exclusively with law firms on optimizing intake, consultations, and closing. As Partner at Your Practice Mastered, a firm founded in 2009 that has helped 1,000+ law firms scale, he trains non-attorney closers to consistently hit 65–85% set rates and 60–80% close rates. His mission: build law firms that grow without the owner carrying every role and every sale.
👉 Sasha and Michael explore:
— AI vs. human intake: when automation works and when it kills conversions
— Why most intake teams never ask the right questions
— The hidden cost of “hot transfers”… and what converts better
— How to rescue the 30% of prospects who book but never show
— Data every law firm must track weekly to stay profitable
👉 Main Takeaways from the Episode:
— Have intake build an emotional connection before scheduling the consult.
— Track set + close rates weekly and aim for 65–85% set and 60–80% close consistently.
— Implement a 10–12 touch follow-up workflow across calls, text, and email.
— Put trained non-attorney closers in charge of consultations.
— Use AI only to support reminders and routing — never as the first human touch.
📞 Connect with Michael Patrick Strauch:
• Website: https://www.theclosingroom.com/
• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: [email protected]
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/
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