The Road to Tequila

The Road to Tequila
Podcast Description
The Road to TequilaJoin Ricardo Gamarra, founder of AsomBroso Tequila, and his friend Sam Garcia as they take you behind the scenes of their journey into the world of premium tequila. Every month, they share the triumphs, challenges, and wild stories from their adventures in building a tequila empire. From the art of crafting award-winning spirits to the lessons learned through growing pains, Ricardo and Sam deliver unfiltered, entertaining, and insightful conversations that reveal the heart and hustle behind AsomBroso Tequila. Tune in for a spirited look at life, business, and, of course, tequila.
Podcast Insights
Content Themes
The podcast focuses on topics such as spirit crafting, the challenges of building a tequila brand, and cultural anecdotes from the industry, featuring episode examples like the revival of a historic distillery and collaborations with notable figures in the automotive and entertainment sectors.
Disclaimer
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