✅ A-Players and SOPs: The Foundation of Agency Growth | Alec Winter 👇👇‪@kaizenmarketing8420‬ 

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💠 Meet Alec Winter, founder of Creators Collective, who went from living in his mom's basement after a failed VR startup to building a 45-person marketing agency dominating niches like auto styling, gyms, and med spas. In this raw conversation, Alec reveals how his fear of sales led him to master the psychology of marketing, turning cold prospects into warm leads without traditional selling. You'll discover his brutal lessons from firing 15 people in one year to find A-players, why he ate hundreds of thousands in costs to maintain client relationships, and his vision for the future of fractional CMOs. If you're tired of traditional sales tactics or struggling to scale your marketing agency, this episode delivers the blueprint for building systems that bring customers to you.