Aesthetic Appeal
Aesthetic Appeal
Podcast Description
In the world of medical aesthetics, the pursuit of beauty often collides with the complexities of business. At Aesthetic Brokers, we aim to create a sanctuary for aesthetic entrepreneurs - a safe haven where business acumen meets industry empathy. Our priority is to maximize your personal lifestyle while generating uncommon financial results; all without compromising your integrity. The medical landscape is evolving and we are committed to staying ahead of the curve. Join us on our podcast adventure where we discuss various topics to build your business within the space.
Podcast Insights
Content Themes
The podcast focuses on a range of topics pertinent to the medical aesthetics field, exemplified by episodes discussing healthcare cyberattacks, wealth management for aesthetic entrepreneurs, and trends in compounding pharmacies. Specific areas of focus include financial management, private equity trends, and regulatory insights affecting practitioners.
What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, private equity deals, EBITDA, pricing, and the operational decisions that quietly add or destroy millions in enterprise value.
Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.
Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today.
Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it’s too late.
Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind “million-dollar” practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic.
If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one.
Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.
A front desk bringing in $50,000 a month hit $180,000 in its first month after a 90-day rebuild, and not a dollar went to new marketing. Jessica Hunter talks with Cameron Hemphill, founder of Growth99, about why practices that promote a front desk hire to office manager so often hit a ceiling.
Cameron explains the three engines every practice has to run at once (front desk, providers, and staff) and shares his experience rebuilding one practice’s front desk: connecting a tech stack that wasn’t talking, hiring up, and moving to performance-based pay with incentives on memberships. He also shares his tiered provider comp plan, with kickers for high revenue per hour and penalties for low utilization.
AI is the tool most owners quit too early. Cameron says texting AI is close to 90% right once it’s trained on your website, FAQs, and culture, and that after-hours voice agents and treatment-specific follow-up free the front desk for real outreach.
For owners eyeing private equity, his advice is a 36-month runway: clean financials, a stronger office manager, and a bigger EBITDA before you sell.
Questions answered by this episode:
- How much does the average med spa make per year?
- How do I increase revenue at my med spa?
- How should med spa providers be paid?
- Should med spa front desk staff earn commission?
- How do I get my med spa ready to sell to private equity?
- How do you increase the average ticket per patient at a med spa?
- Is AI worth it for med spa booking and patient follow-up?
- What KPIs should a med spa front desk track?
- What does a med spa office manager need to know about running the business?
- How long does it take to prepare an aesthetic practice for sale?
GUEST
Cameron Hemphill
Chief Operating Officer & Strategic Advisor, Terri Ross Consulting; Founder, Growth99
Cameron Hemphill is a medical aesthetics growth advisor, speaker, and host of the Medical Millionaire Podcast, and serves as Chief Operating Officer and Strategic Advisor at Terri Ross Consulting. He founded Growth99, which brought CRM adoption, performance tracking, and attribution modeling to aesthetic practices, and grew it to more than 1,200 clinics before selling to a private investor group. Over the past decade he has worked with more than 1,000 practices and 2,300 providers nationwide. Today he invests in and advises practices on tech stacks, compensation, front desk performance, and exit readiness.
Learn more about Cameron Hemphill
Connect with Cameron on LinkedIn
Follow Cameron on Instagram @cameronhemphill
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers
Theme music: Blinding, Cushy
Disclaimer
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