Data isn’t just for tech giants like Apple and Google — it’s the hidden key to small and mid-sized business success. In this episode of the Cincinnati Business Podcast, Brian Erickson sits down with Kyle Carter, founder of Zenylitics, to explore how data can uncover blind spots, simplify decision-making, and even save businesses from costly mistakes.

Kyle shares real stories — from urgent care centers losing thousands in missed opportunities, to consumer brands discovering their “great idea” was actually a customer nightmare. They also dig into how AI is transforming business processes, what most companies miss when tracking KPIs, and why simplicity often wins over complexity.

If you’re a business leader looking to work smarter not just harder, this conversation will help you see how the right data can drive revenue, improve customer experience, and future-proof your business.

Links and Resources:

• Connect with Kyle Carter: https://zenylitics.com

• Connect with Kyle on LinkedIn: https://www.linkedin.com/in/kyle-carter-1b16643b/

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Subscribe & Listen to more content here:

Web: https://www.cincinnatibusinesspodcast.com
YouTube: https://www.youtube.com/channel/UCoPy3sUK9jBdQZR_0B_9j8w
Apple Podcasts: https://podcasts.apple.com/us/podcast/cincinnati-business-podcast/id1785929912
Spotify: https://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ

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Connect with Brian:
LinkedIn: http://linkedin.com/u/bwerickson
Instagram: http://instagram.com/cincybizpod/
TikTok: http://tiktok.com/@cincybizpod
Facebook: http://facebook.com/people/Cincinnati-Business-Podcast/
Spotify: http://open.spotify.com/show/50kMVlyZokuoLwzE2fwAmt?si=pk87NyzsQJGY6iE7OKpzmQ

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