In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht welcome Dr. Harbir Sian to discuss the power of digital marketing and branding in optometry. From humble beginnings with a blog to owning multiple clinics and hosting the 2020 Podcast, Dr. Sian shares his journey of building and leveraging an online presence for practice success. This engaging conversation explores the evolution of social media, the integration of AI tools, and the timeless value of trust and community connection in growing a practice.

Episode Highlights:

• From Blog to Broadcast: Dr. Sian recounts how a reaction to BC’s eye care deregulation in 2010 sparked his first blog, leading to a media presence that includes YouTube, TV appearances, and the 2020 Podcast.
• Building Trust Online: Discover how consistent, authentic content—whether blogs, social media posts, or videos—creates trust with patients, even when they don’t admit to finding you online.
• AI in Optometry: Dr. Sian explores emerging AI tools, like call transcription for tracking patient interactions, and how he uses ChatGPT for content creation, while balancing automation with the human touch.
• Old School Meets New School: Learn why traditional strategies like community events and personal networking still matter, complementing digital efforts to drive patient engagement.
• Mastering Google Reviews: Dr. Sian shares practical tips for managing online reviews—responding to every one, using EMR tools for automated requests, and boosting SEO with thoughtful replies.
• Hidden Gems in Your EMR: A pro tip for students and practice owners alike—tap into your existing tools (like Optisys) to segment patients and market specialties like Ortho-K directly to your base.

Listen now to uncover how digital marketing, smart tools, and authentic connection can elevate your optometry career, whether you’re a student, new grad, or practice owner!

Special Guest:

Harbir Sian, OD, practices in Vancouver, BC, where he co-owns multiple clinics with a focus on patient education and innovative care. A 2010 graduate of the New England College of Optometry (NECO), Dr. Sian has built a robust online presence over 15 years, from blogging to hosting the 2020 Podcast. Passionate about sharing knowledge, he blends digital marketing with community engagement to grow his practice and inspire the next generation of optometrists. To connect with Dr. Harbir Sian for questions about social media, marketing, or branding, email him at [email protected] or follow him on Instagram at @harbiersian.od. Check out his podcast at the2020podcast.com or on your favorite podcast platform.

Your Hosts:

• Amrit Bilkhu, OD, FAAO, FOVDR
• Dr. Amrit Bilkhu graduated from the Illinois College of Optometry in 2019 and completed a Vision Therapy & Rehabilitation residency program at UC Berkeley School of Optometry in 2020. She is a fellow of the American Academy of Optometry and the Optometrists in Vision Development and Rehabilitation. Dr. Bilkhu owns her private practice, Northern Sight Optometry, in Vaughan, Ontario. In her spare time, she serves as a board member for Vision Therapy Canada, writes articles for optometry blogs, and shares her knowledge on her professional social media page.
• Alexa Hecht, OD
• Dr. Alexa Hecht obtained her Doctor of Optometry from the University of Waterloo in 2021. She currently practices at Bayview Vision in Toronto, Canada, where she enjoys seeing patients of all ages and has a clinical interest in dry eye disease and ocular aesthetics. Dr. Hecht has a significant social media following on Instagram and TikTok, where she aims to educate the public about the importance of eye health and clean beauty habits. She is passionate about inspiring and mentoring the next generation of optometrists.

Future Focus is proudly sponsored by OSI Group.

Future Focus is proudly sponsored by OSI Group—an organization dedicated to helping independent optometrists thrive. Acting as your behind-the-scenes partner, OSI Group provides mentorship, education, enhanced buying power, and opportunities to connect with industry experts and peers. With a nationwide community and innovative initiatives, it equips you with the tools and confidence to stay competitive while maintaining autonomy and prioritizing patient care. Learn how OSI can support your success at www.opto.com.