SEO for Ecommerce Podcast
SEO for Ecommerce Podcast
Podcast Description
Welcome to the SEO for Ecommerce Podcast! Here to bring you insightful conversations with some of the top minds in SEO, all focused on strategies for scaling your online store. In each episode, I chat with SEO professionals who share their expert tips and proven tactics for building a profitable ecommerce business. Whether you’re a store owner, a digital marketer, or just eager to learn more about SEO, this podcast will give you the knowledge and tools you need to drive organic traffic, boost sales, and grow your online store.
Podcast Insights
Content Themes
The podcast focuses on a variety of ecommerce SEO topics, including canonical tags, hreflang tags, seasonal SEO strategies, and website migrations. Examples of episodes include in-depth discussions with industry experts about common pitfalls, best practices for effective SEO implementation, and actionable strategies to improve user experience and drive organic traffic.
Welcome to the SEO for Ecommerce Podcast! Here to bring you insightful conversations with some of the top minds in SEO, all focused on strategies for scaling your online store. In each episode, I chat with SEO professionals who share their expert tips and proven tactics for building a profitable ecommerce business. Whether you’re a store owner, a digital marketer, or just eager to learn more about SEO, this podcast will give you the knowledge and tools you need to drive organic traffic, boost sales, and grow your online store.
In this episode of the SEO for Ecommerce Podcast, host Glen Chamisa speaks with Michael Witbooi from Blink SEO about building an effective eCommerce taxonomy that can scale alongside your product catalogue.
They discuss how online stores can create logical category structures around customer behaviour, improve internal linking and breadcrumbs, and use faceted navigation without causing index bloat or keyword cannibalisation.
The conversation also covers:
- Why taxonomy should be informed by customers, not just keyword research
- Common taxonomy mistakes made by small and large online stores
- How to organise parent categories, subcategories and products
- The relationship between taxonomy, internal linking and breadcrumbs
- How to identify taxonomy issues using Google Search Console
- Managing faceted navigation and indexable filter URLs
- Why product data and structured information matter for AI search
- How to improve an existing taxonomy without changing everything at once
Michael also explains why strong foundations should come before content, links and emerging AI tactics.
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