In our latest episode, we chat with Tarun Kamath, from Arcady Media on how AI is changing retention marketing for ecommerce brands.

We discuss why retention is one of the most powerful profit levers in ecommerce in 2026, why it’s significantly easier to sell to existing customers than acquire new ones, and where many brands fall short after the first purchase. We break down how AI can be used to improve segmentation, predictive modelling, and lifecycle automation while maintaining brand authenticity and customer trust.

Tarun also covers the risks of misusing AI, the importance of clean and reliable data, and why understanding customer journeys should always come before implementing automation. From checkout optimisation and churn prediction to the non-negotiables of building a modern retention stack, Tarun offers practical guidance for brands at any stage of growth.

If you’re an ecommerce brand, marketer, or founder looking to use AI to amplify your retention strategy rather than chase trends, this episode provides a clear and grounded framework to work from.

Key topics we cover:

• Why retention marketing drives sustainable profitability.
• Common mistakes ecommerce brands make with retention.
• Using AI for personalisation, segmentation, and automation.
• Predictive modelling for churn and customer lifetime value.
• Balancing AI-driven marketing with brand authenticity.
• Clean data and customer journey mapping as retention foundations.
• What the future of AI-powered retention looks like.