What happens when a crime reporter swaps front-page headlines for building one of the UAE’s top communications agencies?In this episode of Beyond the Business Card, Justin McGuire sits down with Gregg Fray, founder of Seven Media, to unpack his bold leap from Liverpool’s newsrooms to the heart of the Middle East's PR industry.No fluff — just the real story of how Greg built a high-performing agency in a market he didn’t grow up in, the lessons he learned scaling it, and why storytelling is still the most powerful tool in business.💡 In this episode, you’ll learn: • How Greg’s journalism roots gave him a competitive edge in PR• The gritty reality of launching a business in a new country• Why storytelling can make or break a brand• How to lead a team that actually wants to stick around• Hard-won advice for anyone navigating the media industryWhether you’re an aspiring entrepreneur, a PR or media professional, or just curious about the real stories behind business growth, this episode is packed with insights you won’t want to miss.🎧 Listen now and subscribe for more stories that go beyond the business card. 📲 Connect with Gregg Fray: Instagram: https://www.instagram.com/p/CZ3tcPigCJ2/ LinkedIn: https://www.linkedin.com/in/gregg-fray-379a8620/ Website: https://sevenmedia.ae/ 📲 Follow Justin McGuire:       Instagram: https://www.instagram.com/jussiemcg/       LinkedIn: https://www.linkedin.com/in/jumcguire              📲 Follow 7-Figure Recruitment:       Website: https://7figurerecruitment.com       LinkedIn: https://www.linkedin.com/company/7-figure-recruitment-scaling-systems/       Instagram: https://www.instagram.com/7figuresrec/              📲 Stay Connected with MCG Talent:       Instagram: https://www.instagram.com/mcg_talent/       LinkedIn: https://www.linkedin.com/company/mcgtalent/