Chill & Chat with NFRA
Chill & Chat with NFRA
Podcast Description
Welcome to *Chill & Chat with NFRA* – the podcast where we keep things cool as we dive into the world of frozen and refrigerated foods! Hosted by NFRA, the National Frozen & Refrigerated Foods Association, this show is your backstage pass to the industry that brings your favorite frozen meals, snacks, and dairy aisle products to life.
Podcast Insights
Content Themes
The podcast covers themes such as shopper insights and trends in frozen and refrigerated foods, innovation challenges within the industry, and evolution in product categories. Episodes include in-depth discussions on consumer attitudes affecting frozen dairy sections, barriers manufacturers face in innovating products, and the opportunities to target families with nutrient-rich, kid-friendly options.

Welcome to *Chill & Chat with NFRA* – the podcast where we keep things cool as we dive into the world of frozen and refrigerated foods! Hosted by NFRA, the National Frozen & Refrigerated Foods Association, this show is your backstage pass to the industry that brings your favorite frozen meals, snacks, and dairy aisle products to life.
In this episode of Chill & Chat, Kate Landis, Senior Director of Marketing, NFRA, and Kelley Rodriguez, Editor-in-Chief, Refrigerated & Frozen Foods, sit down with Joe Nicchi, founder of CVT Soft Serve and the grand prize winner of NFRA’s 2025 Penguin Pitch Contest.
During the conversation, Nicchi shares his unique journey going from serving high-quality soft serve in ice cream trucks in Los Angeles to successfully launching a game-changing single-serve soft serve pouch that’s now available at live event venues and major retailers nationwide. Nicchi also provides background on the development process, explaining how he maintained the signature creamy texture and flavor in the new product, and highlights how impactful the Penguin Pitch experience was in connecting CVT Soft Serve to key professionals in the frozen food industry.
Whether you’re interested in innovation, entrepreneurship, or what it takes to bring a new frozen product to market, this conversation offers a sweet look behind the scenes.
For more information on pitching your new product in NFRA’s Penguin Pitch Emerging Brand Contest, visit us at
https://nfraweb.org/awards-and-recognition/penguin-pitch-awards/.

Disclaimer
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