Soft Sides
Soft Sides
Podcast Description
Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams.
The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and feeling that your work matters to you and others. Our first series focuses on "influence," featuring candid conversations with CMOs, CROs, product, and partnership leaders as we break down challenges and redefine influence.
New episodes are released weekly. softsides.substack.com
Podcast Insights
Content Themes
The show centers on themes such as influence, team dynamics, leadership challenges, and personal growth. For example, episodes cover topics like 'Trust as the New Data' in B2B sales with Jill Rowley, the impact of AI on content marketing with Stewart Hill House, and strategies for effective communication with teams discussed by Kathleen Booth. The series emphasizes practical advice and frameworks for navigating the complexities of GTM roles.
Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams.
The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and feeling that your work matters to you and others. Our first series focuses on “influence,” featuring candid conversations with CMOs, CROs, product, and partnership leaders as we break down challenges and redefine influence.
New episodes are released weekly.
Guest: Greg Portnoy, CEO at Euler
What does it actually take to build a Go-To-Market team that is truly aligned, and why does that matter?
Greg built multi-million dollar partner ecosystems at Attentive and Hawke Media before becoming CEO and Co-Founder at Euler, an end-to-end platform to scale partner programs, accelerate revenue, and track impact.
His approach combines data-driven methodology with a deep understanding of human psychology and the incentives that drive behaviors.
In this conversation, we talk about building and scaling partnerships programs, but it’s less about partnerships and more about thinking first principles and building a GTM strategy that works for your customers.
We discuss how to have difficult conversations, drive internal alignment, reflect on lessons learned (sometimes the hard way), and explore Greg’s journey from partnerships leader to founder.
Connect with Greg Portnoy: LinkedIn
Connect with Laura Colagrande:LinkedIn
Timestamps:
* 00:00 Intro
* 05:31 The Importance of Alignment in Go-to-Market
* 15:27What inspired Greg to build Euler
* 19:25 Identifying Market Gaps and Customer Needs
* 21:17 Frameworks to Think about Partnerships
* 23:28 How to Become More Data Driven
* 26:24 Everything we Learned from Ryan Murden
* 29:21 Executive Alignment and Managing Up
* 31:47 Communicating Value to the C-Suite
* 35:43 Influence Without Authority: Building Relationships
* 39:00 Influence Shout Out and Closing
In this episode, we mention Ryan Murden, one of the smartest Partnerships and Revenue leaders I know (and one of the best managers I’ve ever had!)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit softsides.substack.com
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