This week on The Travel Business Unpacked podcast, host Meredith Calloway is joined by Robin Cline, founder of Cline & Co Travel Consulting. A former entrepreneur turned luxury travel advisor, Robin has built a highly successful, referral-driven business rooted in clarity, service, and strong client relationships.

Robin shares what it really looked like to launch her travel business just before the world shut down in 2020, and how she used that unexpected time to build a strong foundation. With a background working alongside high-net-worth clients in previous industries, she brought a unique perspective into travel, one that shaped her approach to service, branding, and client experience from the very beginning.

Throughout the conversation, Robin offers a refreshingly honest look at what it takes to move from “taking any client” to building a business that aligns with your strengths, interests, and long-term goals. She also breaks down how she scaled intentionally by hiring early, refining her workflows, and focusing on relationships that naturally lead to repeat business and referrals.

They also explore:

• Transitioning into travel during an uncertain time
• The importance of understanding your ideal client early on
• Why saying yes to everything can slow your growth
• Building a brand that creates trust and confidence
• Hiring before you feel “ready” and why it matters
• Creating a client experience that drives referrals and loyalty

Whether you’re just starting out or refining an established business, Robin Cline’s story is a thoughtful reminder that success in travel doesn’t come from doing everything, it comes from doing the right things well.

Robin’s website: https://clineandcotravel.com/