Business development is one of the most important and most avoided responsibilities in the legal profession.

In this episode of Law Talk Radio, Nick Augustine sits down with Steve Fretzin to have a direct conversation about how lawyers can realistically grow their practice without wasting time or forcing themselves into strategies that do not fit who they are.

Lawyers often know they need to bring in business, but many struggle with where to start, how to stay consistent, and how to avoid the frustration that comes with trying tactics that do not produce results.

Steve shares what attorneys across the country are dealing with right now, including resistance to business development, poor time management habits, and the tendency to copy what others are doing instead of building a strategy that fits their own strengths.

This episode walks through what a mid-career lawyer should actually be doing on a weekly basis to build relationships, create opportunities, and develop a sustainable book of business over time.

Nick and Steve also discuss one of the biggest decision points lawyers face, whether to stay at their current firm or take the risk of going out on their own, and how business development plays into that decision.

The conversation closes with a look at the best and worst marketing approaches seen in the legal industry and what lawyers should take away from both.

Nick Augustine is the host of Law Talk Radio
Steve Fretzin is the coach helping people BE THAT LAWYER 

This is a grounded, practical discussion for attorneys who want to take control of their growth and stop relying on luck or referrals alone.