In Episode 27 of Power 5 with Nick Augustine, we take a closer look at how artificial intelligence has changed law firm marketing and what solo practitioners can do to stay competitive.

AI has made it easier than ever for large firms to produce content at scale. From blog posts and newsletters to short-form videos and paid campaigns, teams of attorneys are using automation to dominate online visibility.

Solo practitioners, on the other hand, often struggle to keep up with the pace and cost of modern digital marketing.

But the story does not end there. Nick explains how independent lawyers can still thrive by focusing on authenticity, community relationships, and quality content that reflects their real-world experience.

The discussion explores:
-The generational shift as Generation Z lawyers enter the field using TikTok and other social platforms to attract clients
-The importance of community visibility for solo attorneys in smaller and mid-sized markets
-How the economics of solo practice have evolved since 2008
-Why quality still matters more than quantity in the age of AI
-Smart marketing investments that build long-term visibility

Listeners will come away with a realistic view of how to compete and grow in an AI-driven legal marketplace. The lawyers who remain authentic, consistent, and visible will continue to build trust and success, no matter how fast technology evolves.