In Power 5 Episode 28 of Texas Law Talk Radio, Nick Augustine breaks down a question he hears constantly from managing partners: What exactly do you do for law firms as a marketing consultant?

After more than 20 years advising law firms and professional practices, Nick explains that effective consulting is not about posting on social media or writing random blogs. It is about strategic positioning, smart execution, and protecting the firm’s brand.

In this episode, Nick outlines the five core areas where he serves as a trusted advisor to managing partners:

1. Serving as the quarterback for content planning and execution
   Managing partners are busy. Someone has to think through the annual plan, develop topics that reflect the firm’s goals, and coordinate with staff to ensure content is actually published. Nick explains how he acts as the strategic quarterback to keep everything aligned and moving.
2. Fielding marketing and advertising solicitations
   Law firms are constantly pitched sponsorships, directories, award programs, and advertising packages. Nick discusses how he reviews these offers, separates smart opportunities from expensive distractions, and helps firms make confident decisions.
3. Staying current with digital marketing trends and technology
   Search behavior is evolving. AI search visibility, content distribution, and platform shifts matter. Nick explains how he tracks changes in digital marketing so managing partners do not have to, and how that knowledge informs long-term planning.
4. Issue spotting on firm websites
   A website is often a firm’s first impression. Nick discusses how he identifies messaging gaps, positioning problems, and missed opportunities that can quietly undermine credibility and conversion.
5. Suggesting strategic event sponsorships and speaking opportunities
   Visibility in the right rooms still matters. Nick explains how thoughtful sponsorships and speaking engagements can elevate a firm’s reputation and strengthen relationships in a targeted way.

This episode is a candid look at what high-level marketing consulting actually looks like for law firms that want to be respected, well-positioned, and intentional about the clients they attract.

If you are a managing partner evaluating your marketing strategy, this episode provides clarity on what to expect from a true strategic advisor.