Our guests this week are Lindsay Dykstra Kiley and Neda Khosrowzadeh, co-founders of Swelly and the creators behind a first-of-its-kind motorized water scooter designed for kids. Lindsay and Neda discuss the origin of Swelly, the challenges of launching and scaling a product in a highly regulated category, how their complementary skill sets and trust as partners drive the business forward, the role of social media and community in early traction, balancing entrepreneurship with family life, what’s next as they build Swelly into a broader family lifestyle brand, and more.

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Learn More: swelly.us

TIMESTAMPS
00:00 – Intro
01:14 – Launching Swelly: The World’s Best Water Scooter
02:44 – What is Swelly? Product Explained
04:49 – Inspiration & Origin Story
06:15 – Naming the Brand & Early Branding Decisions
08:10 – Family, Content Creation, and Teamwork
10:53 – How Their Partnership Began
12:51 – Entrepreneurial Backgrounds
15:59 – Balancing Family & Business
19:11 – Purpose, Values, and Brand Vision
21:11 – Practical Steps: Turning Ideas Into Reality
23:05 – Legal, Compliance, and Being First to Market
26:01 – Product Design: Creating Something New
28:44 – Going Viral & Social Proof
31:35 – Supply Chain, Manufacturing & Growing Pains
34:31 – The Business Playbook & Learning from Mistakes
36:22 – Holiday Sales & Managing Growth
39:00 – Expanding the Product Line: Swelly’s Sunglasses for Kids
41:46 – Vision for the Future & New Product Sneak Peeks
43:31 – Community, Location, and Why Central Florida
45:08 – Big Goals: Retail, International, and Shark Tank Dreams
46:11 – Final Thoughts

This podcast is produced by Advus Financial Partners, a wealth management firm located in the Central Florida area, that focuses on wealth and investment management, and retirement management.

Disclaimer: https://advuspartners.com/sm-disclaimer