Recorded live at the brand new 4 Roots Education Center in Orlando, Florida – Mitchell and Jeff chat with John Rivers, CEO and founder of the legendary 4 Rivers Smokehouse and Founder/CEO of 4Roots, a non-profit focused on promoting health, sustainability, and combating food insecurity through education and sustainable farming.

John describes the growth of Four Rivers, now a national brand, explaining how the new non-profit complements the success of the restaurant business, 4Roots’ new campus that employs nine growing systems and a living building powered by solar energy and built with sustainable materials, his passion to tackle systemic hunger and to help transform farming practices to restore soil health and ensure future food security, and much more.

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Learn More: 4rootsfarm.org

TIMESTAMPS
00:00 Introduction to John Rivers and the growth of 4 Rivers
02:47 Overview of 4Roots Operations
07:46 The Essential Role of Soil in Sustainable Food Production
10:31 Reassessing Philanthropy and Mission Focus
13:13 Importance of Food Access and Education
15:56 From College Struggles to Career Resilience
18:40 Evolution of Project Design Over Time
21:17 Innovative Energy-Efficient Building Design
23:43 Valencia College Campus Initiatives
26:14 Inspiring Change Through Local Attractions
28:31 Building Strategic Partnerships for Community Growth
31:05 Addressing Community Food Insecurity
33:38 The Hidden Costs and Inefficiencies in the U.S. Food System
36:19 National Security Risks of Food Dependency
38:57 Community Impact: Over 2.3 Million Meals Served
41:32 Excitement and Steps for Community Growth

This podcast is produced by Advus Financial Partners, a wealth management firm located in the Central Florida area, that focuses on wealth and investment management, and retirement management.

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