Do Hard Things Podcast
Do Hard Things Podcast
Podcast Description
Meet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
Podcast Insights
Content Themes
The podcast focuses on resilience, sales strategies, and personal transformation, with episodes covering topics such as the importance of consistency in achieving success, effective communication tailored to audiences, and personal stories of overcoming adversity in the sales world.

Meet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
“Choose your hard. You can do hard things.” – Katy Rey
You are selling in every part of your life.
Not just at work, but in your relationships, your energy, and how you show up daily.
You’re selling:
Your character
Your consistency
Your belief
Every interaction builds trust or breaks it.
Because at the end of the day, connection is what wins.
People don’t buy into ideas, they buy into people.
And strong teams aren’t just talented, they’re connected.
It will get hard. That’s guaranteed.
So choose your hard:
Growth or staying stuck
Discipline or regret
Connection or distance
Choose the one that builds something real.

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