Do Hard Things Podcast
Do Hard Things Podcast
Podcast Description
Meet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
Podcast Insights
Content Themes
The podcast focuses on resilience, sales strategies, and personal transformation, with episodes covering topics such as the importance of consistency in achieving success, effective communication tailored to audiences, and personal stories of overcoming adversity in the sales world.

Meet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
“Post through it.” – Devain Doolaramani
If a post tanks… post again.
One bad post doesn’t define your audience, your content, or your career.
The only way to improve is to keep showing up.
That doesn’t mean you can’t take a break.
If you need one, take it.
But the key is finding your balance and continuing to create.
Too many creators stop after a post underperforms.
They overanalyze it, question everything, and lose momentum.
The reality is that consistency compounds.
The creators who build real careers aren’t the ones who never miss.
They’re the ones who keep posting through the misses.
Momentum matters more than perfection.
Because every creator eventually learns the same lesson:
The only way to find the post that works… is to keep posting.

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