Do Hard Things Podcast
Do Hard Things Podcast
Podcast Description
Meet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
Podcast Insights
Content Themes
The podcast focuses on resilience, sales strategies, and personal transformation, with episodes covering topics such as the importance of consistency in achieving success, effective communication tailored to audiences, and personal stories of overcoming adversity in the sales world.

Meet Gabe Lullo.
Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.
He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.
With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth.
“Find a beautiful question to pursue.” – Jon Mayo
Founders don’t struggle because of ideas.
They struggle because people struggle.
And leadership is learning to sit with that truth long enough to do something useful with it.
Take notes in every conversation.
Not just on what was said, but on what was meant.
Patterns show up when you pay attention.
Learn as much as you can.
Then assume it’s still not enough.
There is always more to learn, and humility is a competitive advantage.
Simple is not always easy.
Finding the true answer means resisting shortcuts and comforting narratives.
Do the hard part:
Figure out what’s actually true.
Then turn that truth into action.
You don’t need the whole roadmap.
Just find the next step, and take it.
Never plant yourself where you get stuck.
Progress belongs to those willing to keep moving.
Keep pursuing beautiful questions.

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