Sell Me This Podcast
Sell Me This Podcast
Podcast Description
Sell Me This Podcast is a deep dive into the intricate world of enterprise technology sales and procurement. Hosted by Keith Daser, each episode unravels the strategies, tactics, and human psychology behind how business-oriented technology solutions are bought and sold. Designed for corporate buyers, technology sales professionals, and business leaders, the podcast provides actionable insights to help maximize the value of tech investments. Expect engaging interviews with industry experts, real-world case studies, and practical advice. Tune in to demystify the tech sales process and gain invaluable tips for navigating your next big purchase.
Podcast Insights
Content Themes
The podcast focuses on themes such as enterprise technology sales, software development challenges, consultative selling techniques, cash flow management, and cybersecurity strategies. Episode examples include discussions on transitioning to consultative selling with Robbie Butchart and enhancing SaaS investments with Blaine Bertsch, providing listeners with actionable insights tailored for corporate buyers and technology sales professionals.
Sell Me This Podcast is a technology business podcast hosted by Keith Daser, founder of Deliver Digital, a technology consulting firm based out of Calgary, Alberta.
Each episode features honest, unfiltered conversations with the founders, operators, consultants, and executives navigating the real world of enterprise technology. Topics include managed services, MSPs, ServiceNow, AI adoption, cybersecurity, digital transformation, startup growth, and fractional leadership.
This is not a show about sales pitches. It is about what actually happens after them: the deals, the decisions, the failures, and the frameworks that build technology businesses that last.
Built for IT leaders, technology buyers, business owners, and anyone navigating the intersection of business and technology. Sell Me This Podcast cuts through the vendor noise to surface the conversations that actually matter. If you are evaluating technology partnerships, scaling a managed services business, adopting AI, or trying to make better decisions about enterprise software, this show was made for you.
New episodes every two weeks. Available on Spotify, Apple Podcasts, Amazon Music, and YouTube.
Hosted by Keith Daser | Produced by Deliver Digital
Building a personal brand and a real professional network often decides whether a career move or a new business takes off, especially in a relationship-driven market like Calgary, where who you know still drives how business gets done. Recruitment is changing fast as AI sourcing tools cut candidate research time, yet the human judgment behind every hire still determines who actually gets placed.
Keith Daser, founder of Deliver Digital, sits down with Melissa Lyall, founder of Higher Talent Recruitment, a Calgary-based recruitment firm she launched after a 15-year corporate recruiting career.
Listeners learn how to build a personal brand rooted in an authentic self rather than a manufactured persona, why passive candidates often close better than active applicants, and how a headhunter sources talent that never shows up through an applicant tracking system. Melissa explains where AI tools genuinely help with sourcing and job-spec summaries, and where gut feel and human connection still carry the hiring decision. She also shares practical advice for anyone new to networking in Calgary, including why being of value to the other person beats leading with your own ask.
Topics covered:
How to build a personal brand on LinkedIn as a recruiter or job seeker
Networking in Calgary for entrepreneurs and career changers
The difference between passive candidates and active applicants
Using AI tools for candidate sourcing and LinkedIn searches
Why applicant tracking systems screen people out
How headhunters find passive candidates who are not job hunting
Making a career transition from corporate recruiting to founding a firm
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If you believe you deserve more from your technology partnerships, connect with Deliver Digital:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube
Sell Me This Podcast features honest conversations with the founders, operators,
and executives navigating enterprise technology, managed services, AI adoption,
cybersecurity, digital transformation, and startup growth. Hosted by Keith Daser
of Deliver Digital, a technology consulting firm based out of Calgary, Alberta.
New episodes every two weeks on Spotify, Apple Podcasts, Amazon Music, and YouTube.
Produced and edited by Zach Payne:
https://www.linkedin.com/in/zach-payne-/
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Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.
If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca
This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.
Find the team at Social Launch Labs at:
www.sociallaunchlabs.com
Disclaimer
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