Entrepreneurs, Executives, & Eccentrics
Entrepreneurs, Executives, & Eccentrics
Podcast Description
Entrepreneurs, Executives, & Eccentrics" is a new podcast exploring the world of business through in-depth interviews with a diverse range of guests, hosted by Scott Turman. From visionary entrepreneurs who have turned dreams into successful ventures, to accomplished executives shaping industries, and eccentric personalities with unique approaches to business and life, Scott navigates through their stories with a blend of curiosity and expertise. Gain valuable insights, learn from the experiences of trailblazers, and be inspired by the resilience, creativity, and unconventional wisdom of the individuals who have left an indelible mark on the business landscape. "Entrepreneurs, Executives, & Eccentrics" will grow into your go-to source for engaging narratives that celebrate the multifaceted world of leadership and innovation.
Podcast Insights
Content Themes
The podcast focuses on diverse themes including entrepreneurship, innovation, and leadership, with specific episodes discussing topics like scaling food businesses, sustainable agriculture, and the challenges of labor relations. Examples include Jeff Faine's transition from the NFL to entrepreneurship and Trent Carter's telehealth addiction treatment services.
Entrepreneurs, Executives, & Eccentrics” is a new podcast exploring the world of business through in-depth interviews with a diverse range of guests, hosted by Scott Turman. From visionary entrepreneurs who have turned dreams into successful ventures, to accomplished executives shaping industries, and eccentric personalities with unique approaches to business and life, Scott navigates through their stories with a blend of curiosity and expertise. Gain valuable insights, learn from the experiences of trailblazers, and be inspired by the resilience, creativity, and unconventional wisdom of the individuals who have left an indelible mark on the business landscape. “Entrepreneurs, Executives, & Eccentrics” will grow into your go-to source for engaging narratives that celebrate the multifaceted world of leadership and innovation.
In this conversation, Laura Patterson, founder and president of VisionEdge Marketing, discusses the evolution of growth strategy consulting over the past 25 years, emphasizing the importance of data insights and customer centricity. She shares her journey in establishing her firm, the transition to remote work, and the significance of understanding customer success. The discussion also touches on the challenges of marketing attribution and the impact of AI on the industry, concluding with advice for the next generation regarding career opportunities in emerging fields.
Takeaways
- Data insights are crucial for making informed decisions.
- Curiosity about customers leads to better marketing strategies.
- Balancing customer value and business value is essential.
- Remote work can enhance operational efficiency.
- Identifying the right client is key to business success.
- Onboarding processes should be systematic and data-driven.
- Understanding customer success metrics is vital for growth.
- Marketing attribution remains a complex challenge.
- AI is a tool that requires skill to leverage effectively.
- Emerging industries like AI present significant career opportunities.
Today’s guest, Laura Patterson, can be found online at:Personal Website: https://laurapatterson.co/Website: https://visionedgemarketing.com/https://www.linkedin.com/in/laurapattersonvem/https://www.youtube.com/@VisionEdgeMarketing
Your host, Scott Turman, can be found online at:BrightRay Publishing: https://brightray.com/Entrepreneur Website: https://scottturman.com/LinkedIn: https://www.linkedin.com/in/scottturman/
Keywordsgrowth strategy, marketing, data insights, customer centricity, remote work, client onboarding, marketing attribution, AI in marketing, business growth, customer success
Disclaimer
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