Agency Business
Agency Business
Podcast Description
Agency Business is a new podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. Listen every Monday as we explain the week's most relevant agency news and give you the context you need to navigate the industry. Through our interviews with agency CEOs and industry experts, we examine the latest business trends and how they're evolving. Check it out on Spotify, Apple or wherever you get your podcasts.
Podcast Insights
Content Themes
The podcast centers around the advertising industry, discussing key topics such as agency news, media strategy, digital marketing trends, brand investments, and leadership within media agencies. Episodes often include interviews with agency CEOs and industry analysts, for example, Episode 8 featuring QRY CEO Samir Balwani discussing media buying and agency competition, and Episode 7 with OMD’s Chrissie Hanson on data-driven media strategies.
Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week’s agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts.
The Agency Business podcast is part of the Marketecture Media podcast network.
Welcome to Agency Business.
Michael Magnusson, founder and CEO of Pinnacle Advertising, joins Brian Wieser and Olivia Morley to discuss what it means to run an agency built on retail performance and measurable outcomes.
Michael explains how that focus shapes team structure, client relationships, and day-to-day decision-making, as well as how the agency operates in a market defined by consolidation and evolving client demands.
The Agency Business podcast is part of the Marketecture Media podcast network.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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