Agency Business
Agency Business
Podcast Description
Agency Business is a new podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. Listen every Monday as we explain the week's most relevant agency news and give you the context you need to navigate the industry. Through our interviews with agency CEOs and industry experts, we examine the latest business trends and how they're evolving. Check it out on Spotify, Apple or wherever you get your podcasts.
Podcast Insights
Content Themes
The podcast centers around the advertising industry, discussing key topics such as agency news, media strategy, digital marketing trends, brand investments, and leadership within media agencies. Episodes often include interviews with agency CEOs and industry analysts, for example, Episode 8 featuring QRY CEO Samir Balwani discussing media buying and agency competition, and Episode 7 with OMD’s Chrissie Hanson on data-driven media strategies.
Agency Business is a new podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. Listen every Monday as we explain the week’s most relevant agency news and give you the context you need to navigate the industry. Through our interviews with agency CEOs and industry experts, we examine the latest business trends and how they’re evolving. Check it out on Spotify, Apple or wherever you get your podcasts.
José Villa, founder and president of Sensis, joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build and scale an independent cross-cultural agency, and what the future of multicultural marketing looks like in today’s shifting business and political climate.
José shares the origin story behind Sensis, how the agency evolved from a digital-first shop building Spanish-language websites into a full-service cross-cultural advertising firm, and why research and strategy have been central to its growth. He explains how Sensis structures its offerings across media, creative, research and earned media, and how the agency navigates pricing, bundling, and staffing challenges as a 150-person independent shop.
He also discusses how the broader pullback on DEI rhetoric is impacting multicultural marketing investment, why brands are being more cautious about language but not cutting multicultural spending, and what it really takes to build a workforce equipped to meet today’s cross-cultural market demands.
Plus, Olivia, Brian, and José discuss:
- IPG’s Q1 results and whether large account losses should be viewed as isolated or systemic
- WPP’s Q1 results and broader macroeconomic headwinds
- WPP resigning PayPal’s media account.
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Reach Out
Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
Email us!
📩 Brian at [email protected]
📩 Olivia at [email protected]
Follow Madison and Wall and FusionFront Media on LinkedIn for updates.
Explore Our Other Podcasts:
📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.
🎬 Screen & Sponsor – Olivia & VaynerMedia’s Jessie Holder explore how brands are shaping Hollywood.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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