Agency Business
Agency Business
Podcast Description
Agency Business is a new podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. Listen every Monday as we explain the week's most relevant agency news and give you the context you need to navigate the industry. Through our interviews with agency CEOs and industry experts, we examine the latest business trends and how they're evolving. Check it out on Spotify, Apple or wherever you get your podcasts.
Podcast Insights
Content Themes
The podcast centers around the advertising industry, discussing key topics such as agency news, media strategy, digital marketing trends, brand investments, and leadership within media agencies. Episodes often include interviews with agency CEOs and industry analysts, for example, Episode 8 featuring QRY CEO Samir Balwani discussing media buying and agency competition, and Episode 7 with OMD’s Chrissie Hanson on data-driven media strategies.
Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week’s agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts.
Welcome to Agency Business.
Rick Milenthal, chairman and CEO of independent agency, The Shipyard, joined Brian and Olivia for a conversation about building and sustaining a full-service independent agency — with major operations in Columbus, Ohio and San Diego — around the philosophy of “engineering brand love” through the integration of paid, earned, and owned media.
Rick shares how The Shipyard has grown to ~450 people by bringing together best-in-class talent across creative, media, PR, and experiential disciplines rather than treating them as separate businesses. He discusses the agency’s sweet spot serving mid-market clients spending $50–$100 million, why he sees a significant greenfield opportunity in media buying for that segment, and how he thinks about acquisitions as talent acceleration rather than traditional M&A. Brian and Olivia also dig into the appointment of Nancy Hall as the new U.S. head of WPP Media, Havas’ agency acquisition in Germany, the $220 million DHS media campaign and the political agency world it surfaced, and how agencies navigate clients or campaigns that staff find ethically fraught.
Reach Out
- Subscribe for free to the Agency Business newsletter.
- Interested in joining Agency Business as a guest? Submit a pitch.
- Inquire about Briefly.
- Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall’s latest work — plus crucial economic, financial, and industry trends.
- Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia’s Jessie Holder explore how brands are shaping Hollywood.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.