Agency Business
Agency Business
Podcast Description
Agency Business is a new podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. Listen every Monday as we explain the week's most relevant agency news and give you the context you need to navigate the industry. Through our interviews with agency CEOs and industry experts, we examine the latest business trends and how they're evolving. Check it out on Spotify, Apple or wherever you get your podcasts.
Podcast Insights
Content Themes
The podcast centers around the advertising industry, discussing key topics such as agency news, media strategy, digital marketing trends, brand investments, and leadership within media agencies. Episodes often include interviews with agency CEOs and industry analysts, for example, Episode 8 featuring QRY CEO Samir Balwani discussing media buying and agency competition, and Episode 7 with OMD’s Chrissie Hanson on data-driven media strategies.
Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with agency CEOs and industry experts, we explain the week’s agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts.
Welcome to Agency Business.
This week, Olivia and Brian talk with Tombras president Dooley Tombras, who leads one of the industry’s few scaled, family-owned independent agencies. Dooley explains why Tombras built its full-service model by zigging against industry convention, how independence enables long-term investment in AI and first-party data, and why today’s consolidation cycle is pushing top talent toward indies.
He also discusses the agency’s hub-and-spoke staffing strategy, what “independence with scale” looks like across Knoxville, New York, Atlanta, and Buenos Aires, and why cultural stability at the top helps Tombras maintain an 83% new-business win rate.
In News of the Week:
- Majority of R&CPMK staff exit IPG to join Michael Nyman’s ACC
- Alex Lubar leaves DDB amid broader Omnicom consolidation.
- FutureBrand’s global leadership departs as the agency is folded into McCann.
- WPP Media wins the Henkel account across roughly 30 European markets.
The episode also features a brief mention of Olivia’s new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email [email protected].
Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday.
Reach Out
Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
📬 Pitch a guest or inquire about sponsorships:
📩 Brian at [email protected]
📩 Olivia at [email protected]
Follow Madison and Wall and FusionFront Media on LinkedIn for updates.
Explore Our Other Podcasts:
📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.
🎬 Screen & Sponsor – Olivia & VaynerMedia’s Jessie Holder explore how brands are shaping Hollywood.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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